AR Insider

The spatial spectrum continues to diverge and diversify, meaning different architectures are required across that continuum. How does this principle map to various processing architectures and display systems? This post appeared first on AR Insider.

XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term? This post appeared first on

Continuing our AR marketing case studies, McDonald's has not one but three campaigns to spotlight. In this installment, we look at its Snapchat Lens that promoted a new menu item by letting users interact with a beloved character. This post appeared first

Viture Pro 2 launched this week, joining a robust line of video display glasses from Viture. The device weighs 63 grams and costs $299 - making it a significant evolution from its predecessor. This post appeared first on AR Insider.

Snap's earnings beat provides a jolt while Meta weathers a societal backlash against AI glasses and cinematic AI continues to gear up. We have these and other items from AI and XR worlds through the lens of Charlie Fink. This post appeared first on AR Ins

Apple has a knack for aligning devices and killer apps. It made the Apple Watch a health tracker, among other things. Could it carry this same torch with Apple smart glasses, with a focus on fitness? This post appeared first on AR Insider.

What do Meta's Q2 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering. This post appeared first on AR Insider.

38 percent of U.S. adults have tried mobile AR, and 83 percent of those do so at least monthly. These results flow from ARtillery Intelligence's latest original survey research with Thrive Analytics. This post appeared first on AR Insider.

Specs' launch date is finally known: September 16th. While the June unveiling previewed the device, we couldn't try it on and see/feel the UX. And with this type of product, UX is everything. So this will be Specs' chance to show its full self. This post

Earnings season is upon us, meaning big tech winners and losers, while Meta's smart glasses backlash amps up. We have these and other items from AI & XR realms through the lens of Charlie Fink. This post appeared first on AR Insider.