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Overview
AR Insider is a launchpad for news and insights on augmented reality (AR) and virtual reality (VR), also known as spatial computing and XR.
News
Purpose-Built Design Will Win The AR and AI Glasses Race
The spatial spectrum continues to diverge and diversify, meaning different architectures are required across that continuum. How does this principle map to various processing architectures and display systems? This post appeared first on AR Insider.
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What's XR's Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term? This post appeared first on
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McDonald's Triples Down on AR Marketing, Part 3
Continuing our AR marketing case studies, McDonald's has not one but three campaigns to spotlight. In this installment, we look at its Snapchat Lens that promoted a new menu item by letting users interact with a beloved character. This post appeared first
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Viture Pro 2 Raises the Stakes For Video Display Glasses
Viture Pro 2 launched this week, joining a robust line of video display glasses from Viture. The device weighs 63 grams and costs $299 - making it a significant evolution from its predecessor. This post appeared first on AR Insider.
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AI/XR Beats: Snap's Earnings Beat & Meta's Big Backlash
Snap's earnings beat provides a jolt while Meta weathers a societal backlash against AI glasses and cinematic AI continues to gear up. We have these and other items from AI and XR worlds through the lens of Charlie Fink. This post appeared first on AR Ins
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