Assembly Label

Headquartered in Sydney (Rosebery, New South Wales), Australia, Assembly Label is a contemporary fashion and lifestyle brand specializing in minimalist apparel, everyday essentials, and homewares. Founded in 2011 by Damien Horan and Daniel Oliver, the company designs functional, seasonless collections rooted in modern coastal living, emphasizing relaxed silhouettes, neutral color palettes, and natural textiles such as linen, organic cotton, and wool. Operating an omnichannel distribution model, the business delivers its capsule-wardrobe collections through a network of standalone retail boutiques across Australia and New Zealand, an international direct-to-consumer (DTC) e-commerce platform, and curated wholesale accounts across department stores and independent stockists.