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Overview
Big Medium is a digital agency that helps complex organizations build design systems, craft exceptional online experiences, and transform digital operations.
News
AI is the Closest Thing to a Genie Lamp Big Medium
The "magic" might be remarkable, Alberto Romero writes, but it shifts the effort to the wish. And most people (and organizations) aren't very good at that part.
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The Already-Here Future of Prototyping Big Medium
With LLM tools like ChatGPT and Claude, it's easier than ever for anyone - including and perhaps especially non-developers - to develop ideas in code.
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A.I., Snake Oil, and Miracle-Cure Expectations Big Medium
Be distrustful when AI is hyped as a cure-all-but don't assume it's useless just because it doesn't live up to outlandish promises.
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Sentient Design: AI and the Next Chapter of UX Big Medium
Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.
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Ship Faster by Building Design Systems Slower Big Medium
Successful design systems can and should move more slowly than the products they support-but a deliberate pace doesn't have to create bottlenecks. Josh Clark shows how to reconcile the needs and speeds of product versus design system.
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