Billy Grace
billygrace.com
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Overview
Billy Grace provides marketing intelligence software that shows advertisers the real incremental value of each channel. Its platform combines first-party tracking with modelling to replace last-click attribution. The company is headquartered in Amsterdam.
News
How 12GO Biking proved the full value of upper-funnel advertising: online and in-store
Challenge The challenge wasn't a lack of marketing activity. It was a lack of visibility into what that activity was actually delivering. 12GO Biking was running campaigns across multiple channels, but each platform reported performance through its own at
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How SUITSUIT scaled paid social and gained full-funnel clarity with Billy Grace
As SUITSUIT expanded its product range and matured its marketing strategy, the team faced a growing challenge: how to move beyond short-term, campaign-based performance and build a scalable, full-funnel approach. Historically, marketing efforts were centr
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Billy Grace x Scope3: Closing the Loop Between Attribution and Activation with Agentic Advertising
Marketing has long relied on two separate systems: Measurement, which is fast and precise Activation, which is slower and fragmented The result? Even when you know what's working, it can take days to actually shift budget. Not because the data is slow, bu
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Strong campaigns can still waste budget. Here's why.
Most marketers are working toward one of two things: growing faster or spending smarter. Either you have growth targets to hit and need every euro to pull its weight, or you're under pressure to improve efficiency and make the same budget go further. The
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Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Amsterdam
Netherlands
HQ
1-10 est. staff