Billy Grace
billygrace.com
Marketing Analytics & Attribution
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Overview
Connections
News
Salaries
Products
People
Growth
Offices
Financials
Funding and backers
Team
1-10
employees, estimated range
Momentum
15/100
in the news
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
2018
Founded
Tractionpublic signals, read monthly
Web presence
top 7%
of 133.2M domains by links, Common Crawl
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News
How 12GO Biking proved the full value of upper-funnel advertising: online and in-store
Challenge The challenge wasn't a lack of marketing activity. It was a lack of visibility into what that activity was actually delivering. 12GO Biking was running campaigns across multiple channels, but each platform reported performance through its own at
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How SUITSUIT scaled paid social and gained full-funnel clarity with Billy Grace
As SUITSUIT expanded its product range and matured its marketing strategy, the team faced a growing challenge: how to move beyond short-term, campaign-based performance and build a scalable, full-funnel approach. Historically, marketing efforts were centr
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Billy Grace x Scope3: Closing the Loop Between Attribution and Activation with Agentic Advertising
Marketing has long relied on two separate systems: Measurement, which is fast and precise Activation, which is slower and fragmented The result? Even when you know what's working, it can take days to actually shift budget. Not because the data is slow, bu
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Strong campaigns can still waste budget. Here's why.
Most marketers are working toward one of two things: growing faster or spending smarter. Either you have growth targets to hit and need every euro to pull its weight, or you're under pressure to improve efficiency and make the same budget go further. The
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How Otrium Developed a Scalable Brand Strategy
Otrium had experienced rapid growth over the years, largely driven by performance marketing. However, as competition intensified and costs per click increased, sustaining profitable growth became more challenging. Together with their partners Draft Digita
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How Kees de Boekhouder finally proved the impact of upper-funnel channels
Together with their performance agency partner Draft Digital, Kees de Boekhouder discovered that the real challenge wasn't a lack of channels or ambition, but a lack of clarity. As the team expanded from search into TikTok, YouTube, display, and social, u
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PME Legend: growing in a hypercompetitive market with data-driven confidence
Together with their strategic agency partner Yellowgrape, PME Legend realized that the missing piece wasn't effort, but insight. Branding and mid-funnel activities were influencing demand, yet traditional attribution models didn't capture their impact. Pl
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Attribution data: What it is and how to use it
What is attribution data? There's no single type of attribution data. It comes in many forms, from many sources. Cookies are one example, although third-party cookies are fading fast; the tracking pixel added to web pages for analytics is another. Tagged
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Report
Data-driven marketing: what is it and how do I use it?
What is data-driven marketing? In brief, it's an approach where your actions are backed by data; using information about your customers to decide what to do next, avoiding guesswork. Effective data-driven marketing has several parts, each dealing with dat
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Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Amsterdam
Netherlands
HQ
1-10 est. staff