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Overview
Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.
News
TikTok's new move could backfire
This analysis was first published in SvD Näringsliv, in Swedish, on August 25th, 2026. After the attack in Fagersta, attention has turned to TikTok's darkest corners. The platform claims that almost everything inappropriate is caught before it is publishe
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Klarna may be forced to do the unthinkable
This analysis was first published in SvD Näringsliv, in Swedish, on August 18th, 2026. Fast, cocky, unpredictable. Klarna built its success on being everything the big banks were not. But when the stock falls more than 20 percent, the market's demands bec
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The opposite effect: X's revenue is collapsing
This analysis was first published in SvD Näringsliv, in Swedish, on August 14th, 2026. The social network X has changed its name, its owner, and its line in the accounts. While it has kept its standing with those in power, new figures show that revenue ha
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Tesla's solution is everyday business in the US
This analysis was first published in SvD Näringsliv, in Swedish, on August 13th, 2026. Tesla's Swedish conflict with the union got the most American ending imaginable. It should be a warning bell - more tech companies may follow that do not accept the Swe
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For Silicon Valley, Sweden is a bargain
This analysis was first published in SvD Näringsliv, in Swedish, on July 20th, 2026. American tech companies are buying Swedish electricity, luring Swedish entrepreneurs and moving Swedish companies to the US. Politicians and the business community applau
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