Björn Jeffery

Podcasting · IT News & Tech Media

Overview

Björn Jeffery is a Swedish technology columnist, advisor, and independent analyst based in Malmö, Sweden. He is the technology columnist for Svenska Dagbladet and co-hosts a podcast for the newspaper.

News

Blog 3 months ago
TikTok's new move could backfire
This analysis was first published in SvD Näringsliv, in Swedish, on August 25th, 2026. After the attack in Fagersta, attention has turned to TikTok's darkest corners. The platform claims that almost everything inappropriate is caught before it is publishe
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Blog 3 months ago
Klarna may be forced to do the unthinkable
This analysis was first published in SvD Näringsliv, in Swedish, on August 18th, 2026. Fast, cocky, unpredictable. Klarna built its success on being everything the big banks were not. But when the stock falls more than 20 percent, the market's demands bec
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Blog 3 months ago
The opposite effect: X's revenue is collapsing
This analysis was first published in SvD Näringsliv, in Swedish, on August 14th, 2026. The social network X has changed its name, its owner, and its line in the accounts. While it has kept its standing with those in power, new figures show that revenue ha
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Blog 3 months ago
Tesla's solution is everyday business in the US
This analysis was first published in SvD Näringsliv, in Swedish, on August 13th, 2026. Tesla's Swedish conflict with the union got the most American ending imaginable. It should be a warning bell - more tech companies may follow that do not accept the Swe
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Blog 4 months ago
For Silicon Valley, Sweden is a bargain
This analysis was first published in SvD Näringsliv, in Swedish, on July 20th, 2026. American tech companies are buying Swedish electricity, luring Swedish entrepreneurs and moving Swedish companies to the US. Politicians and the business community applau
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Blog 5 months ago
Hemnet's crisis is self-inflicted
This analysis was first published in SvD Näringsliv, in Swedish, on June 23rd, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Selling a home in Sweden without using Hemnet was unthinkable just a
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Blog 5 months ago
Elon Musk's grand plan is revealed
This analysis was first published in SvD Näringsliv, in Swedish, on June 12th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. SpaceX became world-leading by launching rockets. But now that the co
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Blog 5 months ago
The rocket in Kista: up 2,400 percent
This analysis was first published in SvD Näringsliv, in Swedish, on June 9th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. A small tech company in Kista has suddenly found itself at the center
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Blog 5 months ago
The best savings tip has become a risk
This analysis was first published in SvD Näringsliv, in Swedish, on June 6th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. The tech boom has changed how you save - even if you haven't noticed.
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Blog 5 months ago
The sharp warning rings hollow
This analysis was first published in SvD Näringsliv, in Swedish, on June 5th, 2026. This piece was translated from Swedish by Claude. Some phrasing may differ from a human translation. Anthropic is calling for a global pause in AI development - and pressi
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