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Overview
Blippar is a London company founded in 2011 that builds augmented reality experiences for brands and publishers. Its tools let marketers create web based augmented content without app downloads or specialist development. The company was an early pioneer of image recognition driven advertising campaigns.
News
WebAR performance optimisation checklist
This checklist is a pre-launch reference for WebAR developers and producers. It covers every major category of performance optimisation: 3D assets, textures, loading, tracking, rendering, device testing, analytics, and post-launch monitoring. Work through
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WebAR vs Native AR: Performance, cost and deployment
If you're evaluating augmented reality for your brand or agency, one of the first decisions you'll face is whether to build a native AR app or deploy through the web. It sounds like a technical question, but it's really a business one. The answer affects
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Report
WebAR Performance Optimisation: The Complete Developer Guide
A WebAR experience that performs well on a flagship iPhone and falls apart on a mid-range Android is not a production-ready experience. It's a liability. Performance optimisation in WebAR is not an optional refinement at the end of a build, it's the engin
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How WebAR actually works (Camera, SLAM and WebGL explained)
When a user scans a QR code on a product and instantly sees a 3D animation appear on top of it with no app, just a browser, it looks like magic. But, it isn't. It's the result of several computer vision, graphics, and web technologies working together in
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Why Heritage Projects Need Adaptive Digital Frameworks
From a solution design perspective. By Wagner Evora And Moe Miah The project began with a dedication to New York City activist and advocate Roger Herz, endowed by his sister, Carol Joan Herz Brull, and carried forward through the leadership of Jason Guber
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