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In the world of digital publishing, user experience (UX) is no longer a secondary concern-it's a driving force behind revenue generation. Whether you're offering free content supported by ads or premium content through subscriptions, the way users interac

Digital advertising is an integral component of most publishers' revenue mix, however, bad ad experiences can lead to poor UX, and indirectly hurt their bottom line. In this article, we will explore examples of bad advertising experiences, their impact on

Founded in 2008, 9GAG is a popular social media platform based in Hong Kong that brings its global user base together to easily share content from across the internet. Known for its humorous and entertaining material, 9GAG has witnessed substantial growth

Venatus is an award-winning, global AdTech platform that connects advertisers to the audiences of 350+ world-renowned gaming publishers who trust Venatus to monetize their content and communities. For advertisers, Venatus provides unmatched access to excl

Stay ahead of the current trends in the ad-filtering landscape, including research on users and their attitudes toward online advertising, expert insights and a look into the future of ad filtering. (Previously known as the PageFair Adblock Report) Key ta

The digital publishing landscape, much like the digital world itself, is in a state of perpetual flux. As we bid adieu to 2023, it's evident that this year was a testament to the industry's resilience and innovation-publishers adapted to new mediums and p

One of the most hotly debated topics of this last summer was the burgeoning impact of made-for-advertising websites (MFAs). These sites are having a significant impact on the online ads ecosystem, and on the health of the web in general. But what exactly

The perpetual tug of war between publishers seeking more revenue and users seeking a cleaner browsing experience led to the meteoric rise in adoption of ad blocking tools. At last count, 820M devices were blocking ads globally. As a natural consequence of

For advertising aficionados looking to keep their fingers on the pulse of the latest trends and strategies, podcasts have become invaluable resources. We've compiled a curated list of the top ad tech podcasts that promise a wealth of knowledge for both ne

In the fast-paced world of digital publishing, time equals money. It's crucial that publishers embrace technology that can aid in streamlining work. Trimming superfluous tasks doesn't just save minutes; it can lend publishers a vital competitive edge. Whe