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The Trade Desk, Worried Stock Slide Could 'Substantially Harm' Retention, Moves to Reprice Employee Options
The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.
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McDonald's Wants to Build a $1 Billion Ad Business
The fast-food giant is selling ads in its app and on kiosks.
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Inside Wikipedia's Plan to Survive the Answer Engine Apocalypse
At Brandweek, the nonprofit's director of brand explained why ubiquity without attribution is an existential threat, and how a new campaign aims to fix it.
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OpenAI Is Taking Its Ad Business to 31 New European Markets
Expansion of its ads pilot comes as ad revenue climbs over 25% since the start of August.
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