Brand Finance

This article was originally published in the Brand Finance Luxury & Premium 50 2026. Monte-Carlo Société des Bains de Mer (SBM) has shaped Monte-Carlo since 1863. As the group prepares to take its brand beyond Monaco for the first time - with a new hotel

This article was originally published in the Brand Finance Luxury & Premium 50 2026. Scott Moore, Head of Sports Services, Brand Finance Luxury brands tend to focus their sponsorship efforts on elite disciplines like Formula One to precisely target an aff

Blockchain has already created hundreds of billions in financial value. Its next maturation phase will be about converting technological, network and community value into enduring brand value. The blockchain industry has already demonstrated that it can c

This article was originally published in the Brand Finance Football 50 2026 report. Sports as an asset class: What is a club really worth? Richard HaighGlobal Managing Director,Brand Finance What would it take to acquire Real Madrid? The question is delib

This article was originally published in the Brand Finance Football 50 2026 report. Every FIFA World Cup sparks the same post-tournament debate. Which sponsor produced the best ad? Which activation created the most buzz? Which brand "won" the World Cup? W

The latest edition of the Brand Finance Football 50 reveals record growth for the world's top 50 clubs. Key highlights include: Top 10 clubs account for €15 billion, more than 60% of ranking's total brand value - and are collectively worth over 50% more t

This article was originally published in the Brand Finance Apparel 50 2026. Paula Oliveira, Global Head of Strategic Services, Brand Finance For years I approached fashion with some ambivalence. I've always valued creativity and self-expression, but the f

Brands drive penetration, enable cross-category revenue growth, increase profitability, reduce risk and allow businesses to distinguish themselves from competitors. This is why it is key to measure them effectively. The importance of managing brands and e

Brand Finance has revealed the results of its latest annual report on the