Built for Mars
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Overview
Design experiences that convert, retain and delight users. A library of UX Case Studies, examples, cheatsheets, examples and product psychology.
News
UX Case Study: Google is Hollowing out Waze, and that's a Problem for…
Practical UX takeaways - The challenge for a navigation app isn't to efficiently show you the best route, it's to make you believe that you've found the…
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UX Case Study: Why You're Addicted to Lovable Before You Even Hit the…
Practical UX takeaways - Lovable is addictive and enjoyable to use. Here's how they hook new users in the first 5-minutes of usage, and convert them into…
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The UX psychology glossary
A collection of psychological biases, design principles and UX concepts that affect the product experience.
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How Substack exploits uncertainty to boost growth
Substack is optimised for writers, not readers. They use deceptive design and psychological exploits to drive growth.
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UX Case Study: How to Reduce Churn by Doing Your "One Thing"
When it comes to onboarding, it's often more effective to do just one thing (really damn well).
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