By Rotation
byrotation.com
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Luxury Goods
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Overview
By Rotation is a London marketplace company founded in 2019 that lets people rent designer clothing from each other. Its app handles listings, insurance, payments and dispute resolution so that peer-to-peer fashion rental works without a central warehouse. The company has grown from London into other major cities as interest in circular fashion increased.
News
By Rotation's p2p fashion rental app is headed to the US
Fashion rental platforms had a tough time during the pandemic as in-person events evaporated and office workers ditched their smarts to collectively slip
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A British clothes-rental startup is thriving during lockdown while others struggle, suggesting the fashion rental sector may have shifted for good
People ditch fashion rental subscriptions such as Rent the Runway during COVID-19, but startup success By Rotation suggests the market still has legs.
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'I rent one item of clothing a month'
A fashion industry executive is hoping to make clothing rental a popular trend in the UK.
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Offices
Where the company hires and what each office is for
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London
United Kingdom
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