By Rotation
Secondhand · Online Rental Platforms
Overview
By Rotation is a London marketplace company founded in 2019 that lets people rent designer clothing from each other. Its app handles listings, insurance, payments and dispute resolution so that peer-to-peer fashion rental works without a central warehouse. The company has grown from London into other major cities as interest in circular fashion increased.
Funding and backers
Latest round
Venture round
Jan 2025 · 21 mo ago
The money's age
Due for its next round
21 months since the last round · not hiring
Momentum
0/100
no fresh signals
Last sign of life
2 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Jan 14, 2025
Raised a round Venture round
Jul 11, 2024
Raised a round Venture round
Apr 11, 2022
Raised a round Venture round
Aug 16, 2021
Raised a round Venture round
Mar 30, 2019
Founded per the company register
Tractionpublic signals, read monthly
Web presence
top 0.11%
of 133.2M domains by links, Common Crawl
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Jan 2025 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Jul 2024 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Apr 2022 | — | — | find-and-update.company-information.service.gov.uk |
| Venture round | Aug 2021 | — | — | find-and-update.company-information.service.gov.uk |
Registers and programsofficial lists and records that name the company
| Legal entity | BY ROTATION LTD | Companies House |
| Registered | 30 Mar 2019 |
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News
By Rotation's p2p fashion rental app is headed to the US
Fashion rental platforms had a tough time during the pandemic as in-person events evaporated and office workers ditched their smarts to collectively slip
Read more
Report
A British clothes-rental startup is thriving during lockdown while others struggle, suggesting the fashion rental sector may have shifted for good
People ditch fashion rental subscriptions such as Rent the Runway during COVID-19, but startup success By Rotation suggests the market still has legs.
Read more
Report
'I rent one item of clothing a month'
A fashion industry executive is hoping to make clothing rental a popular trend in the UK.
Read more
Report
Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
London
United Kingdom
HQ