Campaign Brief

MAD STARS 2026 has unveiled details of eight conference sessions centered on creativity. Together, they explore how creative work is evolving as AI, technology, culture, and changing audience behavior reshape the industry. Under its 2026 theme, AMPLIFY, M

Havas Red, one of Australia's leading earned-first PR, social media, content, and experiential agencies, has elevated long-serving social strategist Joanne Ng to the national role of Executive Director, Social. Ng has served as a social strategist across

Partner content - Australia's wellness festival scene continues to evolve, offering experiences that extend far beyond traditional retreats. Whether it's finding connection through sisterhood at Sistahood Rising, embracing creativity and nature at Wild Vi

Speaking on Reel Factory's spotlight series Reel Good Yarns, which sees the people behind the camera share their stories, Reel Factory's Dan Watkins traces the line from a North Shore kid obsessed with sports films to founder of what he calls the only ful

Following her keynote at the AWARD Jury President's Lunch yesterday, Grey US Chief Creative Officer Samira Ansari sits down with Campaign Brief for a quickfire Q&A ahead of tonight's AWARD Awards, where she takes on the role of 47th AWARD Awards Jury Pres

The New Wave is Campaign Brief's Q&A series spotlighting the next generation of independent creative companies and exploring how the indie model is evolving. From structure and speed to culture and capability, we unpack where these businesses are finding

Blueberry Markets and creative agency Augusto launched Pursuit, a six-part original content mini-series following Australia's SailGP Team, the Bonds Flying Roos, exploring what it really takes to perform when the pressure is on. Developed as the creative

Following the appointment of former DDB Worldwide Global Chairman Marty O'Halloran as Thrive Strategic Advisor earlier this year, creative communications agency Thrive PR & Communications has made three strategic leadership moves that will shape the agenc

Dove Hair Care is challenging traditional influencer marketing with the launch of Real Reviews, a new Australian social-first campaign, led by Unilever's media agency Mindshare, that replaces traditional creator content with genuine reviews from everyday

The Australian Institute of Music (AIM) has launched 'Only Music', a new brand platform developed by Fenton Stephens that celebrates the institute's singular, almost 60-year dedication to music.