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Overview
The ANA sets the agenda for the marketing industry, driving brand and business growth.
News
ANA and 4As offer guidelines to make agency pitches more bearable
The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.
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Advertising's 'most hated man' is back with a new warning for CMOs
Jon Mandel, who set off a firestorm in 2016 with a presentation about alleged agency kickbacks, has beef with principal media trading.
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Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media
The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.
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ANA's Bob Liodice on Media Transparency, AI, and the Future of Marketing
The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.
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Media agency concerns persist, and are more complex for advertisers, 10 years after transparency investigation
ANA survey reveals significant concerns remain on media transparency, which has only grown more complex.
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