Ana

The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.

Jon Mandel, who set off a firestorm in 2016 with a presentation about alleged agency kickbacks, has beef with principal media trading.

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

The CEO also shares his thoughts on developing future talent and what marketing leaders should prioritize as the industry continues to evolve.

ANA survey reveals significant concerns remain on media transparency, which has only grown more complex.

A new report from Brand Finance with ANA and IAA finds strong business-to-business (B2B) brands command higher valuations-up to a 65% premium-and contribute significantly to enterprise value globally. Microsoft leads among global B2B brands valued collect

Conversations about media transparency are bleeding into upfront negotiations, but brands likely aren't doing enough to get clarity on what their agencies are agreeing to.

Entrepreneurial energy is powerful. And it is increasingly strategic.

The end of a three-decade tenure at advertising's largest trade organization.

The Association of National Advertisers has begun a search for a new leader.