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Overview
Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
News
Dove's marketing mixes sports and style for US Open sponsorship return
The brand is working with fashion photographers to capture trendy tournament looks that do not show white streaks from deodorant.
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How Cava outperforms in fast casual despite frugal marketing budget
The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.
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Urban Outfitters embraces campus life in first CTV commercial
The high-energy spot is part of the "Back-To-Campus" brand platform and comes as the retailer continuous to set its sights on Gen Z.
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Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing
Disney taps Hastings as svp of marketing for Disney Consumer Products globally.
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CeraVe tackles tanmaxxing in social series to pitch Gen Z on SPF
The L'Oréal brand's latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.
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