Campaign Middle East

McCANN MENA will report into MCN and will be led by Mounir Harfouche when he takes over as CEO of the merged entity.

Initiative, part of Middle East Communications Network (MCN) in the MENAT region, part of Omnicom, has been appointed the media agency of record for D360 Bank, Saudi Arabia's fully licensed, Shariah-compliant digital bank. The appointment follows a compet

Omnicom Media has been ranked the #1 media agency group in the GCC for total new business including retentions in the first half of 2026, while WPP Media ranked #1 for net new business excluding retentions in the same period, according to the latest COMve

Jummar PR's Abdullah Khairallah explores how AI is reshaping PR workflows, client expectations, reputation risks and the skills agencies need to stay relevant. How is AI reshaping PR workflows and client expectations? AI is moving in public relations from

Take a moment to picture the traditional Middle Eastern family holiday ad. For years, the industry relied on familiar, comfortable tropes: dad presenting the tickets, mum packing the bags and the kids happily tagging along. It is a classic narrative, but

On September 18, MBC GROUP celebrates its 35th anniversary, marking more than three decades of leadership in broadcasting, content creation, storytelling, and audience engagement across the MENA region and beyond. Founded in 1991 as the region's first pri

Burson's Fouad Bou Mansour explores how PR is evolving into a strategic business function, from reputation risk and AI to GEO and human judgement. How is PR strengthening its position as a strategic business function rather than a communications service?

Almarai Company, MBC Shahid and MBC Media Solutions (MMS) have revealed the return of the Taste of Saudi campaign for a second season, following a standout debut that ranked #1 in Lifestyle and Cooking on MBC Shahid and generated more than three times the

Saudi National Day has become a weeks-long consumer journey, according to new Snap Inc. insights, as Saudi audiences are turning to Snapchat to plan celebrations, discover ideas, connect with friends and family, and make shopping decisions ahead of the oc

PRCA MENA brought back together close to 150 communications leaders, practitioners, journalists and rising talent in Dubai on 17 September 2026 at Taj Dubai for the PRCA MENA Conference + Next Gen Summit 2026, a full-day programme examining the forces res