Chief Marketer

In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated their families, colleagues and the airline. The company's CEO, Michael Rousseau, recorded a condolence message. He delivered it

Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you're the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry's comp

Dini von Mueffling, Founder and CEO of Dini von Mueffling Communications (DVMC), runs one of the most recognized boutique PR agencies in the social impact space-and in this episode of "Five Questions With…," she discusses her work with the late Virginia R

Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven't pushed the channel as far as they could. According to a new report from Circana, fewer than 10% of brands have fully saturated their influenc

When US Foods realized that its 15-year-old Food Fanatics show was starting to get too "vanilla," the food distributor decided to change its approach. For the 2025 event, it completely reimagined its show floor and invited more than 5,000 food service ope

Liquid Death is all jokes and dark humor on the surface, but the canned water brand's chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that's because Liquid Death, like all CPG brands, is dealing with one of

I've spent over 25 years in this industry, and I've staked the last eight of them on a simple bet: a business rooted in responsible practices isn't at odds with commercial success. It's hard for me to watch what's happening right now and stay quiet. Hims

Given enough pressure, even the grumpiest baby boomer in communications will admit that social media can earn a media placement. The problem is that everyone else knows that already. The question is how to make social media work the news when competition

FIVE THINGS TO KNOW THIS WEEK This week's hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues. NETFLIX TRAPPED A MAN INSIDE A BILLBOARD ALL WEEKEND If a family was sealed inside their home

The bravest brands know how to cross boundaries in the most epic of ways, and this year, they're reaching for the altar. From limited-time wedding chapels to brand ambassadors and mascots serving as officiants, adventurous and social-first couples are let