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The Crisis Air Canada Had Five Years to Prepare For
In March, two Air Canada pilots were killed when an Air Canada Express flight crashed at LaGuardia Airport. The loss devastated their families, colleagues and the airline. The company's CEO, Michael Rousseau, recorded a condolence message. He delivered it
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Walmart's Wall: Will The Vibe Deal Make It Meta, Or Another AOL?
Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you're the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry's comp
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Five Questions With Dini von Mueffling: What Six Years Representing an Epstein Survivor Taught Her About Social Impact PR
Dini von Mueffling, Founder and CEO of Dini von Mueffling Communications (DVMC), runs one of the most recognized boutique PR agencies in the social impact space-and in this episode of "Five Questions With…," she discusses her work with the late Virginia R
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Circana Report: Most Brands Still Have Room to Grow Influencer Investments
Influencer marketing has become a staple of many media plans, yet new research suggests most brands still haven't pushed the channel as far as they could. According to a new report from Circana, fewer than 10% of brands have fully saturated their influenc
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Is Your Exhibit Strategy Ready for the Buyer-First Trade Show Floor?
When US Foods realized that its 15-year-old Food Fanatics show was starting to get too "vanilla," the food distributor decided to change its approach. For the 2025 event, it completely reimagined its show floor and invited more than 5,000 food service ope
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