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Martech Analysis & Advisoryfor the AI Age. “The Godfather of Martech” – Ad Age.
News
2026 Marketing Technology Landscape Supergraphic: Peak Martech Achieved! (Maybe)
tl;dr The martech landscape effectively stopped growing this year, up just 0.79% to 15,505 products. After 15 years of relentless expansion, we may have finally hit peak martech - or at least a plateau. But underneath that flat headline, the market is chu
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From apps to infrastructure: martech's most important migration
As AI makes custom apps and agents easier to build, the durable value in martech shifts to the layers underneath them.
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Jon Miller's Predictions for B2B Go-To-Market in 2026
The following is a special guest post by Jon Miller, a legend in our industry, the co-founder and original CMO of Marketo, and a leading architect of modern B2B marketing and ABM as we know it. Now the co-founder and CEO of a new stealth AI startup in thi
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In 2020, I made 5 predictions about marketing and martech for this decade. Here's how they're going…
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We're now at halftime a
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Here's your copy of our Martech for 2026 report - free and ungated
It's here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No "leave a comment on LinkedIn" arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: The hype-free rea
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