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About Core77 Since 1995 Core77.com has served a devoted global audience of industrial designers ranging from students through seasoned professionals.
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Ferrari Creates a Fake Manual Transmission
For those of us raised to drive stick, there is nothing like the thrill of working the clutch and shifter of a powerful car. But in the 1990s Ferrari reckoned their customers would prefer F1-style paddle shifters, and the stickshift was jettisoned. Now, w
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Throwback Object: Telephone Memo Pad Holders
This would be difficult for Gen Z to picture, but in the days of landline phones, those were the key source of remote-person to at-home-person information sharing. It was common in the 20th century to have a dedicated memo pad next to the house's most pro
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An Argument for Privacy Stamps Over Paper Shredders
We think of 21st-century objects as being hi-tech. But here's a low-tech one that's growing in popularity, thanks to the rise of identity theft: Privacy stamps. Invented in the 2000s, they use ink cartridges to roll gobbledygook over printed text, obscuri
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An Obsessive Focus on UX: Pilot's Pressure-Regulating Kire-Na Highlighter
Japanese overdesign is alternately hilarious and inspiring. ID students should be forced to study it. Because Japanese overdesign is about seeking out even the slightest inconvenience experienced while using an everyday object, then designing a solution f
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Nendo's Wonderful Toru, an Electric Kettle for Alessi
Doing a lot with a little: Nendo's Toru, an electric kettle for Alessi, perfectly reconciles gesture with form. Taking advantage of Alessi's distinguishing metalworking techniques, which is the origin of the company, the stainless-steel body is shaped sim
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