Cro Metrics

Cro Metrics Kameleoon October 2026 Executive summary Think about the last good experiment your team wanted to run but could not get built. Maybe it needed a developer already committed elsewhere. Perhaps a small change did not feel worth another handoff.

Who can keep up with the AI release cycle? Recently, it's all about personal agents like GrokBot, Meta Muse, and now OpenAI's Dots, all competing to be the agent that autonomously acts on your behalf. It began with the OpenClaw craze, with most people not

The Compounding Growth Stack: Part II Meta and Google now run most of the mechanics of paid ads: bidding, targeting, placement, and an increasing share of the creative. The middle of the job is moving inside a box we don't own and can't out-engineer. The

Why Your Marketing AI Spend Isn't Paying Off - And How To Fix It Most companies are spending more on AI than they did a year ago, and most can't point to what they got for it. The tools are everywhere. The ROI isn't. And marketers? We're an ant under a ma

Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it to pressure-test ideas, surfac

Go Ask Iris is a series from Cro Metrics that puts our AI strategy tool to work. Ask Iris has been trained on thousands of A/B tests, multivariate experiments, and personalization campaigns. Every day, our strategists use it to pressure-test ideas, surfac

Last year, we stepped back and asked a deceptively simple question: What actually changes when web optimization teams get better at picking which tests to run? Not when they crank up velocity. Not when they unlock more traffic. Just when they make better

About 7 years ago, we were running Cro Metrics on Airtable and spreadsheets. With my product background, I spun up a proof-of-concept to replace our disjointed systems and showed it to our CEO. He also has a product background, immediately recognized the

Let's talk about the elephant in the inbox. You've built the flows. You've segmented the lists. You've A/B tested subject lines more times than you can count. And yet… performance is slipping. Before you rethink your entire email strategy, ask yourself a

At Cro Metrics, we have run tens of thousands of experiments over the years. That depth of data is a huge advantage. It also creates a very real problem that most growth teams eventually face: the more experiments you have, the harder it becomes to actual