Daniel Khanin

10,947 signups, 90 payments, 6,356€ over nine years. The author of the Unit Economics book dissects the failure of his own product ueCalc - all the numbers, mistakes, and a public experiment to find a new model.

COGS - costs that we incur only together with the transaction. That is, these are costs that do not occur without transactions. For example, it is a bank transaction, the commission that the bank takes for accepting money from the client, this commission

average order value, shows how much one customer spends on average per transaction.

Conversion rate -metric that shows how many potential customers in the study cohort have made at least one purchase of a product.

UA metric - shows how many unique scaling units there are in the cohort being studied. If we consider the scaling unit - customer, this metric shows how many new potential customers have learned about the existence of the product during the formation of t

scaling unit - an object that defines what we are scaling in the business and the economics of what we are counting on. A scaling unit is usually a potential customer, but it can also be a single transaction or product.

Metrics are indicators that show what expertise the team has in influencing the process being measured.

process improvement is more important than metrics

The unit economics is a conveyor belt for serving customers and making a profit from it