Daniel Khanin
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Overview
Personal blog of Daniel Khanin, specialised in unit economics, data driven decisions, financial modelling. It will be useful for entrepreneurs who want to learn how to make data driven decisions.
News
10,947 signed up, 90 paid - story of one failure
10,947 signups, 90 payments, 6,356€ over nine years. The author of the Unit Economics book dissects the failure of his own product ueCalc - all the numbers, mistakes, and a public experiment to find a new model.
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Cost of Good Sold
COGS - costs that we incur only together with the transaction. That is, these are costs that do not occur without transactions. For example, it is a bank transaction, the commission that the bank takes for accepting money from the client, this commission
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Average Order Value
average order value, shows how much one customer spends on average per transaction.
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Conversion Rate - C1
Conversion rate -metric that shows how many potential customers in the study cohort have made at least one purchase of a product.
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Units acquisition
UA metric - shows how many unique scaling units there are in the cohort being studied. If we consider the scaling unit - customer, this metric shows how many new potential customers have learned about the existence of the product during the formation of t
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