dataseat

For years, contextual advertising was treated as a secondary signal. In mobile, it usually meant broad associations - targeting by app categories or genres - and while it served a role in brand safety and compliance, it was never considered precise enough

AdAttributionKit (AdKit) just reached a new level of maturity. Introduced as Apple's privacy-centric successor to SKAdNetwork, it now offers marketers greater flexibility to track and optimize performance in an IDFA-less world. At WWDC 2025, Apple announc

2024 was a big year for app advertising, marked by innovation and adaptation. Marketing teams embraced hybrid measurement strategies, connected TV gained traction as a performance channel, and AI transformed ad operations. Privacy advancements, like Apple

After four generations of SKAdNetwork (SKAN), Apple unveiled AdAttributionKit (AAK) as its latest privacy-focused marketing framework. AAK improves on SKAN 4 by offering a more comprehensive advertising tracking solution. Amongst various updates announced

SKAdNetwork (recently renamed to AdAttributionKit) used to feel like a novelty but will soon be bread and butter for marketers - a basic necessity for day-to-day operations. It's easy to lose track of how we got here, so here's a short refresher on any SK

During its WWDC24 event Apple rolled out AdAttributionKit, a new privacy-preserving ad measurement framework largely built on top of SKAdNetwork (SKAN). Marketers were expecting SKAN 5, which Apple promised at the previous WWDC event in 2023. However, one

Editor's note: Dataseat has been named so for a reason: data drives AI and machine learning (ML), which are essential to our mobile DSP. We sat with Dr. Matina Thomaidou, Dataseat's VP, Head of Data Science, to talk about the rise of AI, leveraging data-d

Apple announced SKAN 5 almost a year ago, and the new version was supposed to be released in late 2023. As we are approaching WWDC 2024, the new version of SKAdNetwork has not yet surfaced. However, Apple did move forward with its other privacy-related pl

Editor's note: With the mobile advertising world moving away from device IDs, mobile marketers have still been conveniently using all the "old" practices on Android to drive app installs and re-engagement through retargeting. For the last 2-3 years, all e

Apple is enforcing its privacy measures on iOS within months (if not weeks), thus limiting fingerprinting and encouraging app marketers to turn to SKAdNetwork (SKAN) for measuring and optimizing mobile ad campaigns. 2024 is being called "the year of SKAN"