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Overview
SHARE Tilray Brands has unveiled a limited-edition pack for BrewDog’s Punk IPA SKU in the UK that sees the brewery’s flagship beer renamed ‘Park IPA’. Part of a summer-focused marketing campaign in the country, 20,000 Park IPA cans will be available in London.
News
Sazerac Co enters soju category with Dalho launch
Sazerac Co has unveiled a new-to-market soju brand in the US, marking the company's first foray into the Korean spirit category. The grain-based spirit has an ABV of 17% and comes in four variants: Original, Peach, Strawberry and Lychee. Dalho is being ro
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Report
Diageo reduces global headcount by 6.4% in latest financial year
Diageo's total workforce was cut in fiscal 2026 by approaching 2,000, according to figures referenced in the group's annual report this week. Between 1 July 2025 and 30 June 2026, the company's "average full-time-equivalent workforce" sat at 27,938 employ
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Branca International employs tattoo artist for limited-edition Fernet-Branca pack
Branca International has lined up a limited-edition 'tattooed' pack in the US for its namesake Italian liqueur brand. The bottle, the third in Fernet-Branca's 'US Limited Edition' series, has been designed by LA-based tattoo artist Austin England and feat
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Elit Vodka brings 'Chic Elit' to Mykonos with refined summer ritual for luxury hospitality
Elit Vodka has introduced its Chic Elit activation to Mykonos this summer, bringing a refined vodka ritual to one of Europe's most influential luxury nightlife and hospitality destinations. The programme positioned Mykonos as a showcase destination for El
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Report
Identifying the next steps for sambuca - Category Intel
Long pigeonholed as either a shot or a digestif, sambuca has struggled to remain relevant amid emerging preferences for lower-ABV, lighter and 'healthier' serves Brand owners believe the category needs to embrace new serves like long drinks and cocktails,
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