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Sazerac Co enters soju category with Dalho launch
Sazerac Co has unveiled a new-to-market soju brand in the US, marking the company's first foray into the Korean spirit category. The grain-based spirit has an ABV of 17% and comes in four variants: Original, Peach, Strawberry and Lychee. Dalho is being ro
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Diageo reduces global headcount by 6.4% in latest financial year
Diageo's total workforce was cut in fiscal 2026 by approaching 2,000, according to figures referenced in the group's annual report this week. Between 1 July 2025 and 30 June 2026, the company's "average full-time-equivalent workforce" sat at 27,938 employ
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Branca International employs tattoo artist for limited-edition Fernet-Branca pack
Branca International has lined up a limited-edition 'tattooed' pack in the US for its namesake Italian liqueur brand. The bottle, the third in Fernet-Branca's 'US Limited Edition' series, has been designed by LA-based tattoo artist Austin England and feat
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Elit Vodka brings 'Chic Elit' to Mykonos with refined summer ritual for luxury hospitality
Elit Vodka has introduced its Chic Elit activation to Mykonos this summer, bringing a refined vodka ritual to one of Europe's most influential luxury nightlife and hospitality destinations. The programme positioned Mykonos as a showcase destination for El
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Identifying the next steps for sambuca - Category Intel
Long pigeonholed as either a shot or a digestif, sambuca has struggled to remain relevant amid emerging preferences for lower-ABV, lighter and 'healthier' serves Brand owners believe the category needs to embrace new serves like long drinks and cocktails,
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Sales growth eases for Carlsberg in second quarter - results data
Sales in three months to end of June increase by 2.1% to DKK26.33bn (US$4.08bn) For the first half of 2026, top line rises 2.7% to DKK47.05bn (US$7.28bn) Six-month volumes up 1.7% Carlsberg has seen the second quarter of this year slow somewhat on the fas
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This week's new spirits launches - 17-21 August 2026
Suntory Global Spirits' Bowmore Captivo Collection Scotch whiskies, single malts, Islands (Islay), both are 20-year-olds. Oak Voyage (50.8% ABV) has been aged in ex-bourbon American oak and then finished for an unspecified period in ex-oloroso sherry Amer
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William Grant & Sons leverages live music for Monkey Shoulder activation
William Grant & Sons has released details of a Europe-wide push for blended scotch Monkey Shoulder that spotlights 'listening bars'. The brand 'platform', Monkey Shoulder Selects, comprises a digital 'city guide' accessed through a dedicated page on the s
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Southern Glazer's Beverage Co to boost Yoshi Matcha Liqueur footprint in US
New York-based start-up Yoshi Matcha Liqueur has secured a nationwide distribution agreement with Southern Glazer's Beverage Co in the US. The arrangement, confirmed this week, will see the Japanese-inspired liqueur's presence expanded across all of South
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Tilray Brands gives BrewDog summer-themed UK push
Tilray Brands has unveiled a limited-edition pack for BrewDog's Punk IPA SKU in the UK that sees the brewery's flagship beer renamed 'Park IPA'. Part of a summer-focused marketing campaign in the country, 20,000 Park IPA cans will be available in London.
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