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Overview
EffectiV designs, builds, and manages WordPress websites for private equity firms, B2B, manufacturers, and nonprofits. Philadelphia-based, 25+ years of experience.
News
Private Equity Distribution Waterfall Calculator
A clean, fast European-style back-of-envelope distribution waterfall calculator for PE professionals. Free, no signup.
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Report
How Private Equity Firms Can Strengthen Their Digital Presence
Your Website is a Core Trust Factor In today's digital-first investment landscape, credibility and trust drive success in private equity. Your website serves as the critical first touchpoint for potential investors, business owners seeking partnerships, a
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Report
7 Reasons Corporate IT Should NOT Manage Your WordPress Website
01) They Don't Want To Why would they? Most IT departments are already stretched thin, handling everything from network security and infrastructure management to supporting business-critical software. Website management becomes an unwanted distraction, pu
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Report
Revamp Your Brand: Part 2
Get Your Rebrand Going Let's Get Started! In the initial installment of our series, we explored key indicators signaling the need to revisit and update your brand. Having recognized the necessity of a tune-up, this second part shifts our focus towards act
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Report
Revamp Your Brand: Part 1
Know When it's Time to Change Is your brand voice cracking? In the immortal words of Peter Brady… When it's time to change, you've got to rearrange! If it feels like your brand voice is not in tune with the market, maybe it's time for a tune-up? Rebrandin
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