Elenaverna
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Overview
A must-have resource for anyone in the growth, marketing, or product space. Click to read Elena's Growth Scoop, a Substack publication with tens of thousands of subscribers.
News
Report: What people really think about IC work.
(Disclosure: This post is part of a paid partnership with Typeform, including the use of the Research Flow platform at no cost. All of the findings and analysis are my own.)IC work. So hot right now. I've seen it myself, going back to an IC role at Lovabl
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So, you want to be a content creator?
Hey, would you do me a favor? I'm partnering with Typeform to do a study about what people in tech think of being a manager vs. staying an IC. I'd love to get your perspective! Please share your thoughts Read more
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Please stop the AI Confidence Theater
AI headlines never disappoint. First, AI was killing education (oh the good ol' days, I miss thee). Then we moved on to eliminating writers, engineers, designers, product managers, and sales jobs - I believe in that exact order. Marketing, Finance, and HR
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The AI era requires a different kind of experimentation.
Experimentation is my favorite. I just love it. But this dear old friend of mine is quite different from even a few years ago.And maybe that's not such a bad thing. The old way of experimenting had its limits:Focus on minor tweaks instead of big betsOptim
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The Mom-and-Pop SaaS era has arrived
So many stories about AI focus on developer productivity or replacing developers altogether. And sure, non-technical teams can launch their own stuff. But that framing misses the bigger shift. The real change is what type of software is now getting built.
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