Empower Agency

The ICO published its final guidance on the charitable purposes soft opt-in on 27 April 2026. This guide reflects that. The Privacy and Electronic Communications Regulations (PECR) sit alongside UK GDPR and set the rules for direct marketing by email, tex

Paid media improvement forecast See what happens to your results when you improve your campaign metrics and how much extra revenue that improvement could unlock. Small improvements in the right places can have a surprisingly large impact on campaign perfo

Paid media budget planner Work out exactly how much paid media budget you need to hit your targets, based on your own performance data. Whether you're planning a new campaign or making the case for more budget internally, this tool helps you turn real met

With website traffic from organic search under threat from AI results and disintermediation, how can we ensure that people can find and access our content? Gartner predicts traditional search will drop 25% by 2026 as people turn to AI chatbots and virtual

Here are the different ways you can add access to your account for individuals and agencies, and what the various levels of access allow a user to do on your Google Ads account. How you grant access will depend on whether you are granting access to an ind

Take this quiz to see how prepared you are to integrate AI tools and accelerate your impact. Source

Google Analytics is an amazing free tool for measuring traffic and the behaviour of people on your website. But being able to get insights out of that data and report back on how your website is performing requires you to understand the meaning and defini

Client Breast Cancer Now Sector Health and Mental Health What we did Digital Strategy Paid Media Social Media "I've been talking to teams about our new social strategy-It's been super exciting to get it out there, show people how we can really create that

Client Insure Our Future Sector Climate Change and Sustainability What we did Digital Strategy Paid Media Social Media Video Production Insure Our Future is a global campaign of NGOs and social movements that hold the insurance industry accountable for it

Link to full job description and further details here Empower is a strategic digital partner for causes creating impact around the world. Check out some of our recent work here. Due to a run of recent client and project wins, along with our long-standing