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Overview
Strategic digital agency for charities and nonprofits. Empower helps purpose-led organisations accelerate impact — digital strategy, paid media, SEO.
News
Email marketing, soft-optins, GDPR and PECR: what you need to know
The ICO published its final guidance on the charitable purposes soft opt-in on 27 April 2026. This guide reflects that. The Privacy and Electronic Communications Regulations (PECR) sit alongside UK GDPR and set the rules for direct marketing by email, tex
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Paid media improvement forecast
Paid media improvement forecast See what happens to your results when you improve your campaign metrics and how much extra revenue that improvement could unlock. Small improvements in the right places can have a surprisingly large impact on campaign perfo
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Paid media budget planner
Paid media budget planner Work out exactly how much paid media budget you need to hit your targets, based on your own performance data. Whether you're planning a new campaign or making the case for more budget internally, this tool helps you turn real met
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AI search visibility: Insights from Google's Elizabeth Reid
With website traffic from organic search under threat from AI results and disintermediation, how can we ensure that people can find and access our content? Gartner predicts traditional search will drop 25% by 2026 as people turn to AI chatbots and virtual
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How to add a new user to your Google Ads account
Here are the different ways you can add access to your account for individuals and agencies, and what the various levels of access allow a user to do on your Google Ads account. How you grant access will depend on whether you are granting access to an ind
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