Event Marketer
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Overview
The go-to resource for experiential marketers ready to elevate their events and careers—powered by the latest trends, data, and research.
News
Neopets' CEO Talks Investing in Events for a Quiet but Passionate Community
Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline,
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Trends Shaping Experiential for Today's Most Passionate Audiences
Fandom is no longer just a consumer phenomenon-it's a brand strategy. In this panel discussion, previously live on LinkedIn on Aug. 25, we dig into how today's most passionate audiences are reshaping the experiential playbook, and what it really takes to
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How Jeep Unpacked an America250 Campaign from a Giant Toy Box
When attendees at D23 turned a corner at the Anaheim Convention Center, they came face-to-face with a 1:1 toy car "action figure" box large enough for them to step inside, housing the special Jeep Wrangler America250 edition. But beyond photo ops, the eye
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3 Ways Honda Integrated its Brand into 'Encanto' Fandom at D23
D23: The Ultimate Disney Fan Event is designed for passionate superfans who arrive with carefully crafted game plans to maximize their experience. To earn their attention, brands that exhibit at the Anaheim Convention Center (this year's show floor, Aug.
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Evian Celebrates 2 Massive Milestones Under a Bridge in Brooklyn
How the brand's 200th anniversary and 40th US Open sponsorship converged It's just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the
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