Event Marketer

Back in the early aughts, millennial kids spent a lot of their computer time on Neopets, caring for and customizing virtual pets and exploring the online world of Neopia. As new games and social networks came onto the scene, Neopets experienced a decline,

Fandom is no longer just a consumer phenomenon-it's a brand strategy. In this panel discussion, previously live on LinkedIn on Aug. 25, we dig into how today's most passionate audiences are reshaping the experiential playbook, and what it really takes to

When attendees at D23 turned a corner at the Anaheim Convention Center, they came face-to-face with a 1:1 toy car "action figure" box large enough for them to step inside, housing the special Jeep Wrangler America250 edition. But beyond photo ops, the eye

D23: The Ultimate Disney Fan Event is designed for passionate superfans who arrive with carefully crafted game plans to maximize their experience. To earn their attention, brands that exhibit at the Anaheim Convention Center (this year's show floor, Aug.

How the brand's 200th anniversary and 40th US Open sponsorship converged It's just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the

/PRNewswire/ -- GREY GOOSE vodka returns to the US Open for its 20th year, continuing one of the longest running spirits partnerships in sports that has made...

Champagne has been part of tennis for about as long as the sport has had trophies to lift. Moët & Chandon has been in the picture since the 1970s, toasting champions as they shared their victories with the world, and in 2011 it became the Official Champag

A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event's nearly 150-year history. And that spells out ample room for brand engagement.