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Event tech has a read/write line, and almost nobody is publishing it
ADITUS has put a trade fair registration system inside Claude, with 125 tools that can write to live event data and 19 that can delete it. The question worth asking is not what AI can now do to your event. It is what stops it. The short version ADITUS Evo
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Snöball appoints Tony Melis as chief operating officer
The former SIAL Canada CEO joins the advocacy marketing platform, bringing the organiser's side of the table to Snöball's leadership team. Snöball has appointed Tony Melis as chief operating officer. He joins from SIAL Canada, the agri-food trade show tha
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First wave of the ETL 2026 agenda is live, plus open calls for workshops and podcasts
The first sessions for Event Tech Live London 2026 are now published. The show runs 11 to 12 November at Excel London, across four stages. Speakers confirmed in this first wave come from Terrapin, Informa, Easyfairs, George P. Johnson, Hemming Group, Clar
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Interprefy joins the Cvent App Marketplace as language access moves in-platform
The listing gives Cvent planners a route to human interpretation and AI translation without a separate vendor. The more interesting question is where multilingual support now sits in the stack. TL;DR: Interprefy has listed on the Cvent App Marketplace und
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Events as a sales channel: RainFocus makes its case, and picks a fight worth having
RainFocus has launched a Sales Module built to turn events into a governed, measurable sales channel. The product is interesting. The argument underneath it is the bit worth paying attention to. For as long as most of us have been in this industry, events
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Seek: when the AI becomes the game, not the gimmick
Gramercy Tech won Best AI for Attendee Engagement, Networking & Matchmaking for Seek, an AI-powered activation that turned an entire conference floor into a playing field, with Google Gemini as the real-time judge. Every experienced event professional kno
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The right photo, to the right person, in seconds
MementoPhoto.AI won Best AI for Personalisation of the Attendee Journey for turning the thousands of photos captured at every event into a real-time, individual experience. Every event produces thousands of high-quality photos, and almost all of them go t
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Personalised Clips Delivered in Seconds: How Production and AI became One Flow
First Sight Media and MyGraduationClip won Best Collaboration Between Agency/Organiser & AI Supplier for a partnership that turns a full-length ceremony into a personalised, shareable clip for every graduate, in minutes. Graduation is one of the most emot
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Rebuilding event operations, from the ground up, around AI
A Berlin team combined more than two decades of attendee-management experience with advanced AI and full-stack engineering to build an Event Intelligence Platform from the ground up. The result won Best AI for Registration & Onboarding, and points to wher
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vFairs shipped an MCP server. The dashboard just stopped being the only way in
The platform has opened its event data to the AI assistants planners already use. It is a bigger move than another copilot, and it shifts the hard questions from one event to the whole portfolio. I recently caught up with Muhammad Younas, CEO of vFairs, a
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