FirstImpression.io
firstimpression.io
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News
Google Chrome Ad Filtering: What is it and what it means to you.
Chrome Started Blocking Ads Google announced that from February 15th, 2018, Chrome will start filtering ads on sites that have failed to meet the Better Ads Standards. The process is simple, they will provide a warning to website owners that have failed t
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Digiday: The state of ads.txt
Ross Benes / January 22,2018 While there's debate over how to pronounce ads.txt, there's no arguing that among ad tech folk it's more popular than Tide Pods are with teens. Launched by the Interactive Advertising Bureau Tech Lab in May, ads.txt is a text
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Happy New Year
2017 was an exciting and busy year for FirstImpression.io. We put our focus on continuing to develop our platform to bring our publishers more value and contributing to the ad-tech community. Here are some of 2017's highlights: - Native Ad Products - We n
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Campaign: Errors in ads.txt 'costing 15% of publishers money'
Emily Tan / December 20, 2017 Ads.txt, launched by IAB Tech Labs to combat ad fraud, is a simple text file that publishers host on their sites listing all the suppliers that are authorized to sell inventory on their behalf. Unfortunately, says ad tech com
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15% of Publishers Implementing Ads.txt May Be Losing Money Due To Implementation Errors
FirstImpression.io's Ads.txt Industry Dashboard reveals hard data on usage statistics, trends, and pitfalls of Ads.txt TEL AVIV, ISRAEL ( December 19, 2017) - FirstImpression.io, an ad-tech company with a solution for creating highly customized new ad pro
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