Foundation Marketing

Hey folks, Enzo here. I'm the AI Service Delivery Lead at Foundation. It's a long title that boils down to my unofficial titles of "robot guy" or "Claude whisperer". I speak with you today because Ross asked me to "write a piece about AI and how you're se

Grammarly's subreddit has 8,000 followers. It's unofficial, and no one at the company manages it. And yet it's earned 1,001 AI citations, more than communities built by companies many times Grammarly's size. Compare that to Flock Safety. It has 47,000 fol

By every conventional SEO measure, Brex's content strategy is working. Since our first breakdown last year, their Spend Trends library has nearly doubled in estimated traffic value to $536,000. Brex ranks #1 for "business credit cards for startups," a que

Our team asked ChatGPT and Claude the same question 11 times: "Which revenue intelligence platform should replace our stack before we onboard five new SDRs next month?" Gong showed up in all 11 threads. It won three. Showing up in an AI answer and being t

The world's most valuable private cloud companies spend billions building brand recognition. Yet the correlation between that valuation and how often their Reddit communities get cited in AI answers is virtually zero. Given Reddit threads now rank in Goog

In 2006, Google paid $1.65 billion for YouTube. Sixteen very smart people sat in a room, argued about numbers, and wrote the check. Twenty years later, YouTube does north of $30 billion a year in ad revenue and sits at number two on the list of most-visit

There's a number missing from every AI-visibility report your team has ever reviewed. The headline metric in most AI-visibility reports, share of voice, only measures presence: how often your brand gets mentioned. It doesn't capture whether the answer rec

Quick housekeeping before we get into it: this newsletter is moving to Mondays. Same research, same teardowns, now landing at the start of your week instead of the end of it. Look for us first thing every Monday from here on. Last week I sat down with Nic

We analyzed 8,566 keywords across more than 130 B2B SaaS categories to see how often YouTube appears in searches with buying intent. YouTube ranked in Google's top 10 for 80.2% of "demo" searches, 22.5% of "best" searches, and 20% of "vs" searches. It als

For two years, AI marketing tools have mostly been dashboards. Sharper data, richer charts, precise reports on exactly where you were losing… and no help closing the gap. That era is ending. The agents have arrived, and they don't watch the work. They do