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The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to validate ris

Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence is fundamentally shifting ho

Meet Molly. She's 25 years old and works as a systems administrator at a bank. Molly doesn't have any buying authority yet, but she's just been asked to join a committee to recommend how the bank should adopt AI agents. She sees this as an important step

Technology buyers are not short on information. They're drowning in it. The volume of material available to IT decision-makers has never been higher. Yet paradoxically, finding content that is clear and credible, remains a persistent challenge. According

AI has long been a central element for PPG Industries, a Fortune 500 company and global supplier of paints, coatings, and specialty materials. PPG's AI Center of Excellence (CoE) has been on the frontlines of a number of critical initiatives, including ma

October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust. Now, in its 22n

While Artificial Intelligence isn't necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT or business function, to effectively use AI-enabled tools. With this

With Halloween right around the corner, I'm excited for all things pumpkin carving, haunted houses, and spooky movies. But there's one part of haunted houses I can't stand the constant feeling of being watched. The whole experience feels engineered around

Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity and shared insights. As the host of the On the Road

Check out this article to see how you can find your ideal customer profile using qualitative and quantitative data you already have about your audience. As a B2B marketer for a company with a wide range of potential customers, I can appreciate the struggl