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Overview
Foundry is where the world’s most influential IT buyers engage, discover, and decide with Foundry. We help tech marketers connect with and address the full buying team.
News
Five ways marketers should respond to the newly ascendant CISO
The enterprise technology buying process has long been relatively predictable: Business stakeholders defined requirements, CIOs and IT leaders selected technology, and procurement finalized decisions. Security leaders were consulted mainly to validate ris
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AI is becoming the first stop for tech buyers
Once upon a time, making the top three results in Google search results was the Holy Grail of technology marketing. But those relatively simpler times may soon be a thing of the past, though. Generative artificial intelligence is fundamentally shifting ho
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How Gen Z is rewriting the rules of IT buying
Meet Molly. She's 25 years old and works as a systems administrator at a bank. Molly doesn't have any buying authority yet, but she's just been asked to join a committee to recommend how the bank should adopt AI agents. She sees this as an important step
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8 tips for engaging tech buyers in an AI-saturated world
Technology buyers are not short on information. They're drowning in it. The volume of material available to IT decision-makers has never been higher. Yet paradoxically, finding content that is clear and credible, remains a persistent challenge. According
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CIOs step into the AI spotlight
AI has long been a central element for PPG Industries, a Fortune 500 company and global supplier of paints, coatings, and specialty materials. PPG's AI Center of Excellence (CoE) has been on the frontlines of a number of critical initiatives, including ma
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