gotolstoy

Retail & Commerce AI · Commerce

Overview

Tolstoy is the Shopify shoppable video and UGC app used by 5,000+ brands. Create AI video, publish on product pages, add virtual try-on. Start free.

Funding and backers

Backers
2
Ground Up Ventures, Starttech Ventures
Momentum
15/100
in the news
Last sign of life
this month
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Backed byfrom the funds' portfolios and accelerator catalogs
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Connections

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Shared investors2
33 portfolio companies: Cookiedatabase.org, ScaleUp Greece, Pacesports and 30 more
60 portfolio companies: Altalogy, Zealthy, ZeroMark and 57 more

News

Blog 1 month ago
Clear AI Fashion Model Provenance and Digital-Replica Consent Before Catalog Casting
How catalog, creative, and legal ops decide whether an AI on-model identity is synthetic, a digital twin, or a licensed face - before generation runs at catalog scale.
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Blog 2 months ago
How to Swap Models on Existing Fashion PDP Photos
How catalog teams recast an approved on-model PDP set for a new market, demographic, or A/B test - changing the model while the garment, pose, and lighting stay put.
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Blog 2 months ago
How to Build a Full Fashion PDP Image Set from One Garment Photo
Turn one flat lay or packshot into a complete fashion PDP image set: on-model, ghost and flat, detail, lifestyle, and colorways, with brand direction and review.
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Blog 2 months ago
Flat Lay to On-Model: Turning Supplier Photos into Consistent PDP Images at Scale
How catalog and creative teams turn supplier flat lays into consistent on-model PDP images at scale: pack triage, saved brand direction, source review, and when to shoot.
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Blog 2 months ago
How to Gate AI On-Model Fashion Images with Garment-Fidelity QA Before They Reach a PDP
How catalog and marketplace teams put a garment-fidelity QA gate between AI on-model images and the product page, with pass, review, and reject lanes.
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Blog 2 months ago
How to Produce On-Model Catalog Photos at High-SKU Scale
A production run-book for fashion teams turning flat lays and supplier photos into consistent on-model PDP images across a high-SKU catalog.
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Blog 3 months ago
6 Best Shopify Video Apps in 2026
Compare six Shopify video apps for shoppable video, UGC, and product-page widgets. Quick answer, sourced features, and when each app fits.
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Blog 3 months ago
5 Best Shopify UGC Apps in 2026
Compare five Shopify UGC apps split by job: shoppable social video vs post-purchase review UGC. Quick answer, disclosure, and sourced features.
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Blog 3 months ago
7 Best Virtual Try-On Tools for Ecommerce in 2026
Compare seven virtual try-on tools for fashion, beauty, eyewear, jewelry, and footwear. See examples, tradeoffs, and a practical pilot plan.
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Blog 3 months ago
Best AI Content Creation Tools for Ecommerce (2026)
Best AI content tools for ecommerce teams - product images, video, ads, and copy - compared by job, not hype. Start with the workflow that matches your bottleneck.
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