Hubbub

79% of charities now use AI, yet digital fundraising remains the weakest skill in the sector. Here is what the 2026 Charity Digital Skills Report tells us, and what it means for fundraisers and for Hubbub.

A shift from intensive campaign-based telephone fundraising to continuous, flexible year-round calling that responds to donor behavior and institutional moments.

Post-campaign gratitude deserves dedicated planning and execution as a strategic phase that strengthens donor relationships and sets the foundation for future giving.

Telephone fundraising remains effective, but it works only once we earn the right to be heard, by making voice a consistent, welcome part of donor relationships rather than a once-a-year ask.

A comprehensive guide to planning and executing successful Giving Day campaigns, covering team structure, messaging, donor experience design, communications strategy, and data analysis.

A comprehensive guide to planning, executing, and optimizing crowdfunding campaigns for institutions, covering strategy, team dynamics, momentum-building, and post-campaign stewardship.

Which applications of AI genuinely benefit fundraising organisations, such as workflow automation and fundraiser training, and where the hype runs ahead of reality.

Higher education institutions can adapt crowdfunding strategies through research-focused projects, evergreen campaigns, community fundraising, and sustained student engagement.

Millennials still want the light- and holly-filled extravaganza they remember from their childhoods.

I teach science writing. After a summer of faculty hubbub about the impact generative AI will have on our ability to ensure students are actually learning how to write, I decided to work it into my...