IAB Tech Lab

Podcast Technical Measurement Guidelines v2.3 is now final. But we're not done. V3 will look beyond the download and how to measure video podcasting The post Clarifying Today's Podcast Measurement and Preparing for What Comes Next appeared first on IAB Te

IAB Tech Lab unveils AAMP 3.0 to standardize agentic advertising workflows

Learn about the value of OpenProposal extending agentic advertising into the RFP workflow, and creating a win for all stakeholders The post Why we're bringing Agentic Advertising into Media Planning with OpenProposal appeared first on IAB Tech Lab.

IAB Tech Lab's new head of Agentic Technologies, Matthew Jacobs, explains how the industry can benefit from agentic advertising The post Does the industry need Agentic Advertising? appeared first on IAB Tech Lab.

Why ads.txt is the foundation for transparency in agentic advertising not something to mindlessly throw away for a new shiny object The post Rewriting ads.txt Won't Save You (But Reading It Might) appeared first on IAB Tech Lab.

InMarket's Piyush Deolikar explains why we should give the schain the attention that it deserves in this member perspective The post Why SChain Validation Deserves More Attention Than It Gets appeared first on IAB Tech Lab.

We are moving the primary "source of truth" from PDFs to GitHub. This post explains why. (And yes, AI is part of the reason!) The post From PDFs to Pull Requests appeared first on IAB Tech Lab.

IAB Tech Lab's Director of Product for Advanced TV recaps the recent CTV Ad Ops Workshop covering CTV Ad Formats, Live Events and more The post CTV Ad Ops Grows Up:From Promising Capabilities to Repeatable Operations appeared first on IAB Tech Lab.