Incubeta
Artificial Intelligence · Sales & Marketing
65open roles
Scaling fasthiring pace, 81 of 100
43 daysmedian time a role stays open
A-ratedvisa sponsor licence, United Kingdom
Overview
Incubeta is a global digital marketing agency with roots in Cape Town that connects media, creative, data and technology for brands, and is one of the most experienced Google Marketing Platform sales partners in Europe, the Middle East and Africa. Established in 2001, it runs about 22 offices in 18 countries, came under majority ownership of the Carlyle Group in 2022, and has since acquired Bruce Clay MENA, Persuasion Technologies, Shout Bravo and RocketSource. It hires paid media, paid social and programmatic account executives and managers, data engineers, data scientists and analytics consultants, and multimedia and generative AI video designers.
Key facts
As of Nov 13, 2026, Alion lists 65 open roles at Incubeta. Incubeta is headquartered in Cape Town, South Africa. It was founded in 2001.
- Open roles
- 65Its careers board, read on Nov 13, 2026
- Headquarters
- Cape Town, South AfricaAlion company profile, updated Nov 13, 2026
- Founded
- 2001Alion company profile, updated Nov 13, 2026
- Employees
- 200+Alion company profile, an estimated range
- Visa sponsorship, United Kingdom
- A-ratedUK Home Office · checked Nov 13, 2026
- Technologies in its job postings
- 38Named in its job postings
How Incubeta hires
Truth index
B 79/100
Median time to fill
43 days
Ghost roles
0%
Stale roles
86%
Reposted roles
0%
Incubeta scores B on the Alion truth index (A is best, E worst), measured over 14 open roles re-checked against its own hiring board: 0% look like ghost listings, 86% have gone stale and 0% are the same role posted again. Its roles close in a median of 43 days. It measures how much of what this employer publishes turns into a real, finite search - not the employer as a workplace. How the index is computed
Jobs
In office · Full-Time · 5+ years exp · Cape Town
Firebase
Adjust
Analytics
Looker
Marketing
Google Ads
GA4
Life Sciences
GMP
Apply
≈ $96k – $243k per year (Estimated) · Hybrid · Full-Time · 5+ years exp · Winterthur
Apply
≈ $13k – $26k per year (Estimated) · Remote (APAC) · Full-Time · 4+ years exp · Petaling Jaya
Looker
Marketing
Meta Ads
Google Ads
GA4
Apply
≈ $7.5k – $16k per year (Estimated) · Remote (Malaysia) · Full-Time · 1+ year exp · Petaling Jaya
Looker
Marketing
Google Ads
GA4
Apply
Apply
Apply
≈ $61k – $139k per year (Estimated) · In office · Full-Time · 5+ years exp · Milan
Google BigQuery
AI/ML
AI Agents
DevOps
GCP
Apply
Apply
$55k – $72k per year (gross) · In office · Full-Time · Munich
Agile
Life Sciences
GMP
Apply
≈ $11k – $24k per year (Estimated) · In office · Full-Time · 2+ years exp · Bachelor's Degree · Cape Town
Google Ads
Life Sciences
GMP
Apply
≈ $26k – $52k per year (Estimated) · In office · Contractor · 3+ years exp · Bachelor's Degree · Cape Town
SQL
Google BigQuery
Analytics
A/B Testing
Looker
Apply
Apply
Salary insights
Compensation ranges based on this company's open jobs
Median
$183k
Typical range
$73k – $190k
Open positions
4
3
Jobs
Principal
33.3%
Architect
66.7%
| Level | Jobs | Median | Typical range |
|---|---|---|---|
| Principal | 1 | $175k | $175k |
| Architect | 2 | $190k | $190k |
Highest paying role
Director of Enterprise Cloud Deployments
$190k
Normalized to USD per year
Visa sponsorship
A-rated
Sponsor licence
Skilled Worker
Visa route
22
Open roles in United Kingdom
In the register as Incubeta UK Ltd, London
Other sponsors in the same field
LoopMe 
Partnerize 
Generate UK
JDR Group
See 22 open roles Alert me
UK Home Office · checked Nov 13, 2026 · Visa details by country
Growth
Hiring Momentum
81/100
Scaling fast
Open positions
65
21 opened / 5 closed in 30 days
Median time-to-fill
42 days
faster than 32% of the market
ATS activity
Every ~6 hours
Today
Hiring Dynamics
+100%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Marketing
39% ▲
Sales
18% ▼
Field & Service
9% ▲
Administrative
7%
Design
4% ▼
Legal
4%
Actively hiring for Marketing (+11 in 30 days)
Activity Timeline
New location: Malaysia
Nov 2026
New location: Canada
Nov 2026
New location: United States
Nov 2026
Added Jira to stack
Nov 2026
Added Firebase to stack
Nov 2026
New location: Winterthur
Nov 2026
New location: Munich
Nov 2026
Added Design of Experiments to stack
Nov 2026
+9 jobs in a week
Oct 2026
New location: Petaling Jaya
Oct 2026
Added Looker to stack
Oct 2026
Added Google Ads to stack
Oct 2026
Tech stack
Technologies named in job postings at Incubeta over the last 12 months, by layer, with the share of postings for each.
Technologies in use
38
Postings analysed
35
Stack modernity
87/100AI adopter
Languages
JavaScript17%
SQL11%
Python11%
Frameworks & libraries
Unreal Engine3%
Databases
Google BigQuery17%
Cloud & platforms
Looker49%
GCP17%
Figma6%
AWS3%
AI & ML
Gemini11%
ChatGPT9%
LLM9%
Veo3%
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Full Incubeta tech stack
38 technologies · by team · pay by technology · changes · similar stacks
News
Mastering ChatGPT Ads: How to Win in the Era of Generative Search
As Large Language Models (LLMs) continue to reshape how consumers explore, research, and evaluate products online, the traditional search landscape is undergoing its biggest structural shift in years. Andy Arnett, Head of Search at Incubeta, shares key in
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Report
Amazon Ads and OpenAI Partner to Bring Conversational Ads to ChatGPT
Amazon Ads has partnered with OpenAI to integrate ad placements directly into ChatGPT responses, opening a strategic channel for brands to reach intent-driven audiences in real time. Managed via Amazon DSP, this pilot allows select U.S. advertisers to exp
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Report
Media Planning and Buying in MENA: A Guide to Data, Performance, and Brand Growth
Navigating the MENA media landscape requires moving beyond surface-level platform metrics and anchoring strategy in real commercial impact. Below, we explore the shift toward AI-driven planning, the necessity of balancing brand and performance, and the un
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SXO Unpacked: How MENA Brands Can Transition from Traditional SEO to AI-Led Discovery
As search undergoes its biggest shift in recent history, staying visible means evolving beyond traditional search engines. Asad Shaikh, who heads up the SXO capability (SEO/GEO/AEO) at Incubeta MENA, unpacks how brands can navigate the transition from con
Read more
Report
Tokenmaxxing: Lead by Results, Driven by Tokens. Not the Other Way Around
In this article, Ram Jalan - Project Director for AI Strategy and Transformation at Incubeta - unpacks why organizations must move past "tokenmaxxing" and anchor their AI investments in outcome-driven governance. Jensen Huang made headlines at GTC when he
Read more
Report
What Is the 'Moment of Machine Mediation' (MoMM), and How Does It Change the Way You Should Think About E-Commerce?
The "Moment of Machine Mediation," or "MoMM," is the point where discovery, recommendation, and purchase all collapse into a single, frictionless action. Paul Ruscoe, VP of Marketing Intelligence at Incubeta takes a closer look, and shares his point of vi
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Report
5 Strategic Takeaways from Mark Ritson at Tomorrow's World Australia
"The tools have changed… but remember the things that don't change. We need to understand how to do the very basics of marketing again, even in this new era." - Mark Ritson, at Tomorrow's World Australia. Tomorrow's World Australia brought together indust
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Report
Tomorrow's World Australia: Bridging AI Innovation and Brand Strategy
Marketers have reached a critical turning point in the industry. After years of testing, piloting, and experimenting with artificial intelligence, the imperative has shifted from trial to driving scalable, enterprise-wide impact. To help brand leaders nav
Read more
Report
Screwfix Appoints Incubeta to Its PPC Account in the UK and Ireland
Screwfix, a leading retailer to the trade industry has appointed Incubeta to its PPC account for UK and Ireland. Incubeta is set to handle strategic consultancy and account management to transition the brand to an AI-driven performance engine Incubeta won
Read more
Report
Rethinking YouTube Advertising: Unlocking Performance in the AI Era
YouTube has officially evolved beyond a simple top-of-funnel awareness tool, transforming into a performance-driven engine across both mobile and living room screens. Driven by the dual rise of YouTube Shorts for discovery and Connected TV for high-impact
Read more
Report
Show more news
Offices
Where the company hires and what each office is for
Cities
9
Hiring now
9
Countries
8
Busiest office
Cape Town
Loading the map
Headquarters
Builds here
Office with open vacancies
Tap a pin for the office
Cape Town
South Africa
HQ
18 open roles 15 posted in 90 days 11% engineering 50-200 est. staff
hires for Marketing, Sales, Data Science
London
United Kingdom
Sales office
22 open roles 16 posted in 90 days 50-200 est. staff
hires for Marketing, Sales, Administrative
Kuala Lumpur
Malaysia
Sales office
4 open roles 2 posted in 90 days 50% remote 10-50 est. staff
hires for Marketing
Sydney
Australia
Sales office
3 open roles 2 posted in 90 days 10-50 est. staff
hires for Marketing
Madrid
Spain
2 open roles 1 posted in 90 days 100% engineering 10-50 est. staff
hires for Data Science
Zurich
Switzerland
1 open roles 2 posted in 90 days 10-50 est. staff
hires for Marketing
Milan
Italy
1 open roles 1 posted in 90 days 100% engineering 1-10 est. staff
hires for Data Science
Winterthur
Switzerland
1 open roles 1 posted in 90 days 1-10 est. staff
hires for Management
Munich
Germany
1 open roles 1 posted in 90 days 1-10 est. staff $73k Avg Salary
hires for Biotech
Earlier presence
Manchester, United Kingdom
How to cite this page
Alion, "Incubeta: key facts", as of Nov 13, 2026. https://alion.io/company/incubeta
These figures are published under a free licence. You may reuse them, including commercially, as long as you credit Alion and link back to this page. CC BY-SA 4.0