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Overview
I’m Dave Kellogg, independent consultant, EIR atBalderton Capital,and startup advisor.I bring an uncommon perspective to enterprise software, having more than ten years of experience in each of the CEO, CMO, and independent director roles in companies from zero to over $1B in revenues.From 2012 to.
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The One Thing That Everyone May Be Too Busy to Worry About: Winning
I know this sounds crazy, but quick: tell me who's responsible in your organization for making sure the company is winning in the market.VP of sales? They're losing sleep over the new bookings plan.VP of marketing? They're obsessing over pipeline.Head of
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Why I Believe in Categories, Just Not Category Design
Imagine you're walking down a beach and find a watch. You pick it up, inspect its intricate mechanism, admire how precisely all the pieces fit together, and conclude that something so complex and precisely engineered couldn't possibly have arisen by chanc
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Introducing Kellblog Subscriptions
(Edited 8/5 with expectations for more changes coming.)I often tell founders to "test by doing," so in this post I'll be practicing what I preach. After nearly 20 years of publishing Kellblog for free, I'm introducing subscriptions. I'll start by saying I
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Board Meetings: Your Notetaker Is Not Welcome Here
In an era where it seems that every conversation is being recorded, there should be a sign outside every board meeting that reads: "Your notetaker is not welcome here."By "your notetaker," I mean any AI notetaker. A personal one that follows you from meet
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Please Don't Smooth the Metrics
Investors have lots of good habits when it comes to metrics. Operators can copy many of them. One habit they shouldn't copy, however, is smoothing.Smoothing has a legitimate purpose. Investors are trying to understand businesses. They're looking for long-
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On the Socially Acceptable Use of AI in Business
This post addresses the current socially acceptable use of AI in business, particularly with respect to board meetings and strategy
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Why I'm Not Worried About Running Out of Work in the Age of AI
AI automation is imminent. Work will be replaced. So will jobs. But what does this mean and what should you do about it?
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Kellblog Predictions for 2026
Check out enterprise software blogger Dave Kellogg's ten predictions for 2026 covering technology, AI, SaaS, and VC.
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Navigating the Mythical Sea of Sameness
Are you worried that your product is lost in a sea of sameness among other startups? Learn how to navigate that sea in this post.
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Transitioning from Founder-Led Sales: The "We Need More Schmedleys" Problem
If your company is in the transition from founder-led sales to sales-led sales, there's a good chance your drawing some incorrect conclusions
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