Lab Digital

AI has become important to many businesses very quickly, faster than the controls around it. Most of it runs on a small number of outside model providers. That makes a provider a supplier you depend on but cannot control. The steps that protect you are go

AI hasn't changed what good user research is. It has made it easier to skip the parts that really matter, if you're not careful. Research itself hasn't changed. The pressure on researchers to work faster, cheaper, and more scalable has. AI takes some of t

Most organisations have already built their first AI proof of concept by now. With the right use case, value emerges quickly. But how do you scale from there to real-world applications across your entire business? Technology is rarely the bottleneck. It's

B2B e-commerce is facing ever-higher customer expectations, and rapid innovation is forcing companies to abandon traditional processes in favor of a full...

Traditionally, many organisations review their goals and budgets for the coming year after the summer break. For customer experience initiatives, this often...

Switching platforms isn't just a technology project - it's a strategic shift. Success depends on getting all key stakeholders on board. Here's how to involve...