LinkAja
linkaja.id
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Overview
LinkAja is an Indonesian digital wallet created by state owned enterprises including Telkomsel and the major banks. It focuses on public transport, fuel, government payments and sharia compliant services. The company serves customers across urban and rural Indonesia.
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WARC Marketing Effectiveness
WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.
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LinkAja takes a page out of Thai ads to galvanise Indonesians
In markets such as Indonesia, Thai commercials have becomethe industry benchmark for a successful ad: deliveringover-the-top,emotional, and downright hilarious content that is only semi-aligned with any specific product.
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