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Overview

WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.

News

Warc report predicts retail ad market to hit $200bn in 2026
Warc's The Future of Commerce Media 2026: Retail media continues to grow, but growth is slowing.
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News mediapost 10 months ago
Planning & Buying Insider: This Just In... Why I'm Adding WARC To The Global Ad Consensus
This Just In... Why I'm Adding WARC To The Global Ad Consensus - 12/11/2025
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News marketingdive 1 year ago
Global ad spending expectations sink on trade war uncertainty: WARC
The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.
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News warc.com 1 year ago
WARC Marketing Effectiveness
WARC provides insight, intelligence, evidence, expertise, case studies, benchmarks and guidance to help marketers navigate any challenge with confidence.
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News Webrecorder 2 years ago
ArchiveWeb.page
Archive websites as you browse with the ArchiveWeb.page Chrome extension or standalone desktop app.
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News HarvardLIL 2 years ago
WARC-GPT: An Open-Source Tool for Exploring Web Archives Using AI Library Innovation Lab
The Library Innovation Lab is growing knowledge and community by bringing library principles to technological frontiers.
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News marketingdive 2 years ago
WARC: Retail media's meteoric growth to cool down in '25
As trade marketing budgets become
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News mediapost 2 years ago
MediaDailyNews: WARC Upgrades Retail Media Ad Estimate By 8.2%
WARC Upgrades Retail Media Ad Estimate By 8.2% - 06/04/2024
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