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Overview
A newsletter about working in social media. Click to read Link in Bio, by Rachel Karten, a Substack publication with hundreds of thousands of subscribers.
News
Away just launched @actuallyaway
Hello! I hope everyone is having a wonderful day. If you want to make your day worse, we're talking about all of those improperly disclosed Suno ads in the Link in Bio Discord. Join us!Subscribe nowIn my Tuesday newsletter, I wrote that while you do have
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Chanty Beluga wants a brand deal with Drano
Good morning! If you were online this weekend, it's fair to assume you came across Chanty Beluga. Maybe it was through a quote tweet. A create mode meme. Or the head of Threads pleading for her to join the platform.If I were to oversimplify here, Chanty B
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SportsCenter for the creator economy
Good morning! It's been fun to hear from all of the brands that are thinking about creating social shows after reading Tuesday's newsletter send. What I think is tricky to explain is the idea that a "show" isn't a trend. It's a fundamental understanding o
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How much does a social show cost?
You can learn a lot about the state of social media by looking at job descriptions. Lately, I've noticed a new word popping up in marketing roles: showrunner.A showrunner is a job you'd typically find on a television production. They lead both the creativ
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Views are a byproduct of participation
Good morning!Back in November, one of my favorite creators launched a marketing agency. You probably know Anthony Po, or @anthpo, from projects like Kid With Crocs, Timothée Chalamet Lookalike Competition, John Chungus, and Bunch of Friends. His internet
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