Linkinbio

Hello! I hope everyone is having a wonderful day. If you want to make your day worse, we're talking about all of those improperly disclosed Suno ads in the Link in Bio Discord. Join us!Subscribe nowIn my Tuesday newsletter, I wrote that while you do have

Good morning! If you were online this weekend, it's fair to assume you came across Chanty Beluga. Maybe it was through a quote tweet. A create mode meme. Or the head of Threads pleading for her to join the platform.If I were to oversimplify here, Chanty B

Good morning! It's been fun to hear from all of the brands that are thinking about creating social shows after reading Tuesday's newsletter send. What I think is tricky to explain is the idea that a "show" isn't a trend. It's a fundamental understanding o

You can learn a lot about the state of social media by looking at job descriptions. Lately, I've noticed a new word popping up in marketing roles: showrunner.A showrunner is a job you'd typically find on a television production. They lead both the creativ

Good morning!Back in November, one of my favorite creators launched a marketing agency. You probably know Anthony Po, or @anthpo, from projects like Kid With Crocs, Timothée Chalamet Lookalike Competition, John Chungus, and Bunch of Friends. His internet

A few weeks ago, I noticed a Reel from a brand had over 40M views just a few hours after being posted. How is that possible? When I asked the marketer behind it, they shared it had been live in Trial Reels for a few days and it was only just now being rel

Hello! I just updated the Link in Bio Running List of Post Ideas. There are now over 160 evergreen formats inside. It's my favorite resource to look at before big brainstorms.I recently sat down with writer for an episode on ICYMI, Slate's podcast about i

Good morning! I get asked a lot about the process for writing Link in Bio. One of the most important things I do is email myself ideas. I know there are probably better ways to capture my brain, but when it's 9:34 pm on a Tuesday, sometimes you just need

It's been one month since Cannes Lions and I am still thinking about the case studies. When I try to pull a throughline for the ones that have stuck with me-Gap's Better in Denim campaign with KATSEYE, Apple's Neo rollout on TikTok, Burger King's "There's

Good morning. Some of you might have seen that Link in Bio was recently plagiarized. 360i, the "AI-native, social-first solution" owned by global agency Dentsu, copied multiple paragraphs from Matthew Stasoff's guest essay in a report. The apparent culpri