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Overview
Lytics is a Portland company founded in 2012 that builds a customer data platform. Its software unifies behavioural data and activates audiences in advertising and marketing tools. The company serves media, retail and financial brands.
News
Driving Personalization Forward at Brand Leadership Community in Copenhagen
On December 5, we presented at the Brand Leadership Community (BLC) event in Copenhagen, Denmark. This event brought together marketing and data leaders primarily from Denmark and Sweden, representing a wide range of industries. The event was designed to
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Report
From segmentation to personalization: how xCDP transforms customer engagement
In today's digital landscape, customers expect more than just generic marketing messages-they crave personalized experiences that resonate with their unique needs and preferences. Traditional Customer Data Platforms (CDPs), whether conventional or composa
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Report
Introducing the Experience CDP (xCDP)
Lytics recently announced a series of updates to our platform that finally solve the persistent challenges of Customer Data Platforms (CDPs) and the killer complexities of personalization at scale and turn any Content Management System (CMS) into a Digita
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Report
Empowering Lytics customers with real-time insights through BigQuery continuous queries
Authors: Kelsey Abegg Lytics & Jobin George Google Lytics leverages Google Cloud's BigQuery to enhance its Customer Data Platform (CDP) capabilities through both real-time and batch data processing. Granular event data in BigQuery allows for ease of audit
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Offices
Where the company hires and what each office is for
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1
Portland
United States
HQ