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News
Driving Personalization Forward at Brand Leadership Community in Copenhagen
On December 5, we presented at the Brand Leadership Community (BLC) event in Copenhagen, Denmark. This event brought together marketing and data leaders primarily from Denmark and Sweden, representing a wide range of industries. The event was designed to
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From segmentation to personalization: how xCDP transforms customer engagement
In today's digital landscape, customers expect more than just generic marketing messages-they crave personalized experiences that resonate with their unique needs and preferences. Traditional Customer Data Platforms (CDPs), whether conventional or composa
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Introducing the Experience CDP (xCDP)
Lytics recently announced a series of updates to our platform that finally solve the persistent challenges of Customer Data Platforms (CDPs) and the killer complexities of personalization at scale and turn any Content Management System (CMS) into a Digita
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Empowering Lytics customers with real-time insights through BigQuery continuous queries
Authors: Kelsey Abegg Lytics & Jobin George Google Lytics leverages Google Cloud's BigQuery to enhance its Customer Data Platform (CDP) capabilities through both real-time and batch data processing. Granular event data in BigQuery allows for ease of audit
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Achieving flexible identity without compromise
Navigating the complex waters of identity resolution requires striking a delicate balance between an abundance of identifiers and the sustained health of customer profiles. The challenge intensifies with each additional identifier, complicating these prof
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Pantheon and Lytics Are Bringing Personalization Within Reach
Today we are proud to announce our partnership with Pantheon to bring personalization within reach for every web team. Over the last 10 years we've helped hundreds of companies connect and activate their first party data, using Lytics CDP to deliver perso
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Adapting to a post-third-party cookie world: Navigating the shift with third-party data and dynamic consumer identity strategies
In 2024, the digital landscape is undergoing significant transformation due to the phase-out of third-party cookies, which were once central to tracking consumer behavior across various online platforms. This shift necessitates the adoption of new technol
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Transforming Advertising: Lytics + Google Protected Audience API
In recent years, the advertising landscape has been dominated by discussions about the impact of third-party cookies and the growing awareness of consumers' rights regarding online tracking. Advertisers and ad sellers have scrambled to find solutions, ran
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Offices
Where the company hires and what each office is for
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Portland
United States
HQ