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Live sports remain the ultimate stronghold of mass attention in an increasingly fragmented media ecosystem. Advertising effectiveness measurement in sports is defined as the systematic evaluation of how media campaigns, in-game commercial spots, and integ

MarketCast Brand Effect measures the advertising effectiveness of thousands of ads running across CTV and Linear. This past month, we scored more than 7,000 to rank the top performers. These leaders are across different categories with different budgets,

This new report draws on data from 13 major leagues, 19 years of sponsorship measurement, the World Cup, and six consecutive Super Bowls to give brands and marketers the benchmarks they need to evaluate sports investments on the metrics that actually driv

NFL advertising effectiveness looks straightforward until you try to defend the numbers internally. Most brands measure a combined sports investment - media buy plus sponsorship - and report a single result. The problem is that advertising and sponsorship

Media dashboards have never looked cleaner, but they're hiding a truth: creative wear-out. Pacing reports show campaigns hitting target audience delivery. CPM efficiencies beat internal benchmarks. Video completion rates sit comfortably above 90%. By ever

This year's FIFA World Cup marked a turning point for US soccer culture and the marketing opportunities for MLS. The final was viewed by more than 62.8 million people, almost triple the 22.3 million who watched the 2022 final in Qatar. A number of factors

The top ads of July 2026 demonstrate what happens when emotional specificity, structural humor, and context alignment converge, sometimes all three in one execution, sometimes one or two. Every score referenced in this breakdown is an Ad Breakthrough scor

The Spain-Argentina FIFA World Cup Final drew 62.8 million viewers across Fox and Telemundo, the largest television audience for anything outside the NFL and breaking news since the Seinfeld finale in 1998. Of that audience, roughly 36% watched on Telemun

The conditions for advertising effectiveness are identifiable before the brief is written. MarketCast analyzed Brand Effect data across three tentpoles to show you how. The post Built to Break Through Report appeared first on Marketcast.

MarketCast is expanding leadership with Joshua Kowal, Ben Samuel and Millie Kronsteiner to boost client success, media and Europe growth.