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Overview

MarketingTech reports on the latest news and insights on marketing technology. Explore industry trends from the frontline of marketing.

News

Blog 2 months ago
Eliminating Inherited Vulnerabilities in Base Images
Vulnerabilities in the software supply chains of public container foundations are becoming a growing threat. Today's DevSecOps workflows focus on stripping out unnecessary pieces and baking security into production deployments before they hit live environ
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News AI News 2 months ago
Google tests AMIE for clinical video consultations
Google's research medical AI system, AMIE (Video), conducted synchronous video consultations with professional patient actors.
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Blog 2 months ago
How retailers are balancing AI shopping with customer data control
AI assistants are sending more shoppers to retail websites as Google, OpenAI, and retailers develop shopping tools that connect product discovery with merchant product data and checkout systems. Adobe Digital Insights found that AI-driven traffic to US re
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Blog 2 months ago
HR leaders less confident than C-suite on AI's workplace impact
Findings from the fifth Protiviti AI Pulse Survey, "The AI-People Conundrum: Learning to Lead, Not Lag," has revealed a gap in confidence between company executives and HR leaders regarding AI readiness within their enterprises. The research found that al
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Blog 2 months ago
Alchemiq brings real-time news discovery to ChatGPT, Claude, and Gemini
Newsrooms, journalists, and communication teams are now able to find real-time global stories, opportunities, and trends within AI platforms via the Alchemiq News Discovery MCP (Model Context Protocol). Designed by Alchemiq, the news discovery platform, u
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Blog 2 months ago
New Minty Shopify app integration boosts conversions with AI-aware cashback offer
AI-powered shopping platform, Minty, has launched the Minty Shopify app giving merchants enhanced ways to bridge the gap between browsing and buying. By connecting any Shopify store to Minty's vast network of shoppers during their purchasing decisions, me
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Blog 2 months ago
Target reports 2,000% surge in AI-driven traffic in Q1 2026
Retailer, Target, has seen a 2,000% increase in AI-driven traffic during the first quarter of 2026 as it continues to shape its consumer experiences with conversational AI. In line with a broader theme where shoppers are turning to AI for their purchasing
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Blog 2 months ago
How Reddit uses community conversations to improve ad targeting
Reddit is increasingly using the conversations taking place across its communities as signals for ad targeting, campaign optimisation, creative development, and commerce advertising. Its advertising systems use user-interest modelling, content understandi
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Blog 2 months ago
The Hidden Infrastructure Behind Successful SEO Campaigns: Why Marketers Need Dedicated VPS
Search engine optimisation has gone way beyond just keywords and backlinks. Modern SEO strategies rely on a complex network of tools and platforms. These include automation systems, data analysis services, and monitoring frameworks. While marketing specia
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Blog 3 months ago
DMWF Spotlight: There's finally a name for what's hijacking your brand narrative
Marketers trust their metrics. Engagement, sentiment, share of voice - these numbers guide strategy, budget, and how a brand reads its own health. But what happens when the baseline you're tracking against is an illusion? That trust can now be a major lia
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