Overview
News
Salaries
Products
People
Growth
Offices
Financials

Funding and backers

Latest round
Venture round
Mar 2026 · 7 mo ago
Backers
1
Italian Angels for Growth
The money's age
Fresh money
7 months since the last round · not hiring
Momentum
20/100
fresh money
Last sign of life
this month
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
Jun 4 Launched Measure Protocol Launches Predict: Agentic Cross-Platform Intelligence Built on Real Consumer Behavior · PRNewswire Mar 5 Raised a round Venture round May 9, 2025 Raised a round Venture round Jun 22, 2023 Raised a round Venture round Jul 20, 2022 Raised a round Venture round Mar 31, 2020 Raised a round Venture round Dec 18, 2019 Raised a round Venture round Dec 24, 2018 Raised a round Venture round Jun 27, 2018 Raised a round Venture round 2014 Founded
Tractionpublic signals, read monthly
Web presence
top 0.16%
of 133.2M domains by links, Common Crawl
Funding rounds
RoundDateAmountInvestorsSource
Venture round Mar 2026 — — find-and-update.company-information.service.gov.uk
Venture round May 2025 — — find-and-update.company-information.service.gov.uk
Venture round Jun 2023 — — find-and-update.company-information.service.gov.uk
Venture round Jul 2022 — — find-and-update.company-information.service.gov.uk
Venture round Mar 2020 — — find-and-update.company-information.service.gov.uk
Venture round Dec 2019 — — find-and-update.company-information.service.gov.uk
Venture round Dec 2018 — — find-and-update.company-information.service.gov.uk
Venture round Jun 2018 — — find-and-update.company-information.service.gov.uk
Registers and programsofficial lists and records that name the company
Legal entity Measure Protocol Limited its site
Backed byfrom the funds' portfolios and accelerator catalogs
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Overview

Measure Protocol is a behavioral data company capturing what people do on their devices, not what they say they do. It's permissioned data lake holds 2.3 trillion behavioral signals across Google, Meta, TikTok, Amazon, ChatGPT, and other closed platforms.

News

Press release PRNewswire 4 months ago
Measure Protocol Launches Predict: Agentic Cross-Platform Intelligence Built on Real Consumer Behavior
/PRNewswire/ -- Measure Protocol unveils Measure Predict, an agentic behavioral intelligence platform giving brand, insights, and media teams direct access to...
Read more
Report
News adweek 12 months ago
Measure Protocol Finds Over One in Five ChatGPT Conversations Show Commercial Intent
The Measure Report 2025 Reveals How AI and Social Commerce Are Reshaping Consumer Behavior
Read more
Report
News adweek 1 year ago
Measure Protocol Expands Team to Advance Real Consumer Insights with AI Capabilities
The appointments come as the company seeks to scale its offering across the UK, US and India.
Read more
Report
News Thred Website 3 years ago
Gen Z are spending more time on TikTok than any other app
Data by Measure Protocol has found that Gen Z spends the most time on TikTok compared to any other app. However, only 83% of teens use TikTok compared to 87% on
Read more
Report

Financials

Latest round
Venture - Series Unknown
Funding rounds
8
Funding rounds
Round Announced Amount
Venture - Series Unknown 2026 — Details
Venture - Series Unknown 2025 — Details
Venture - Series Unknown 2023 — Details
Venture - Series Unknown 2022 — Details
Venture - Series Unknown 2020 — Details
Venture - Series Unknown 2019 — Details
Venture - Series Unknown 2018 — Details
Venture - Series Unknown 2018 — Details