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The Smoke and the Fire
A man buys a car he cannot quite afford. Ask the dashboards why and they will tell you the ad that reached him was viewable, that it held his attention for a respectable number of seconds, that his face registered a flicker of positive emotion. All true,
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From GLP-1 to Baseball Caps: What Our Appetites and Identities Reveal About Us
In a provocative new episode of Lead Human, Jack Myers and Tim Spengler connect America's shrinking appetite with the cultural symbols we wear on our heads.
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'Furious' Review: Hulu's Revenge Thriller Finds Power in the Messy Morality
There is something immediately familiar about Furious . A female federal agent hunting a serial killer? We've seen versions of this story before, from The Silence of the Lambs to Killing Eve. But familiarity is hardly the point of Elizabeth Meriwether's n
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What Does the Audience Want?
There is a question that has been asked in every serious rehearsal room for the past hundred years, from Moscow to Burbank: what do you want in this scene? Not what do you do. What do you want? The doing follows from the wanting, and if the wanting is not
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10 Questions About Media Quality: Adelaide and CIMM Q&A
Recently I joined Jon Watts, Managing Director of CIMM, on a panel to discuss media quality. The panel followed the publication of CIMM's "Navigating Quality" paper, to which Adelaide contributed.
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When the Machine Won't Say Why
One of the most common complaints heard from media buyers this year is not about performance. It is about explanation.
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The Man Who Moved Creators from the Margins to the Middle of Microsoft
Joey Maestas thinks about the creators he works with not as a marketing line item but as people whose cultural weight predates the term "creator economy" by decades.
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America's Top Financial Planner Is YouTube. Financial Brands, Take Note.
New data shows America's most influential financial planner may not have a license, an office or a book of clients. It may be YouTube.
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Profiles in Leadership: Peter Winick on the Business of Thought Leadership
In an era when everyone claims to be a thought leader, Peter Winick explains what separates enduring influence from endless content -- and why his new book belongs on every serious leader's desk.
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Motivation: The Hidden Architecture of Intelligence and Advertising
Anthropic Just Found Something Remarkable: AI May Have Motivations
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