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Overview
MikMak is a New York commerce technology company founded in 2014 that connects brand advertising to retail checkout. Its platform lets shoppers buy from any retailer directly out of a brand's advertisement and measures the resulting sales. The company works with consumer goods manufacturers that do not sell directly.
News
Adweek Jan 14, 2026 Retail Data Firm SPINS Acquires MikMak Private equity-backed Spins has acquired ecommerce and retail data firm MikMak. Spins provides data and analytics for consumer packaged goods brands aimed at helping brands understand who is buying their products in stores and online. MikMak's analytics and data technology also helps brands track sales; the 11-year-old company also sells shoppable media technology that allows consumers to buy products from social media platforms through landing page
SPINS, the leading provider of CPG data, insights, and commerce solutions, today announces the acquisition of MikMak, a global leader in commerce intelligence and omnichannel orchestration. The acquisition significantly accelerates SPINS vision to enable
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Bloomberg Sep 26, 2025 Advertisers in 'Wait and See Mode': MikMak's Tipograph Advertisers are waiting to see how a deal for TikTok's US operations shakes out, says Rachel Tipograph, CEO of analytics platform MikMak. She joins Caroline Hyde and Ed Ludlow on "Bloomberg Tech." Read More
While TikTok faces high-stakes negotiations with the Trump administration, the app is pushing brands and agencies into their own tense talks, pressuring them to boost ad spend even as U.S. scrutiny intensifies, according to ad agency leaders.
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Bloomberg Jul 17, 2025 MikMak sees Potential for Advertising Clients on Netflix Ahead of Netflix earnings, Rachel Tipograph, MikMak Founder & CEO, says Netflix is in its early days of tapping into the advertising business. Read More
Pinterest is rolling out a new way for retailers to guide consumer actions stemming from their Pins, with "where-to-buy links," which will give people more purchase options in-stream, while also giving brands additional insight into link performance.
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Adweek Jun 18, 2025 Trump to Extend TikTok Sale Deadline by Another 90 Days Ad spend data from MikMak, which works with over 2,500 brands and tracks 3 billion in U.S. digital ad spend, reveals how brand sentiment around TikTok has evolved. Read More
TikTok commerce traffic has trended down throughout 2025 amid uncertainty about the app's future in the US, per Industry KPI data from MikMak. In January, TikTok held 12.5 of the average monthly US commerce traffic share. It dipped slightly to 11.5 in Feb
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Bloomberg Technology Jun 16, 2025 Social Media Platforms Push AI-Generated Ad Tools MikMak CEO Rachel Tipograph says generative artificial intelligence is removing friction in the ad market, but humans are still needed for the creative side. She speaks with Caroline Hyde and Ed Ludlow on "Bloomberg Tech." Read More
Ad spend data from MikMak, which works with over 2,500 brands and tracks 3 billion in U.S. digital ad spend, reveals how brand sentiment around TikTok has evolved.
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Offices
Where the company hires and what each office is for
Cities
2
Hiring now
0
Countries
1
New York
United States
HQ
Worldwide Corporate Headquarters
Suite 9D, New York, NY 10012
Chicago
United States
Regional office
Chicago
Suite 900, Chicago, IL 60654