Monetate
Security Compliance · Commerce
$14.3Mtotal raised · 3 rounds on record
$1Mlatest round · Venture round · Jun 2019 · 7 yr ago
3backers · Primus Capital, Boathouse Capital
25team · US Form 5500 (plan participants) · Dec 2025 · -36% in a year
Overview
Monetate is the #1 experience optimization platform designed to help enterprise brands and digital businesses scale KPIs and wow customers.
Key facts
These are the key facts about Monetate on Alion as of Nov 13, 2026. Monetate is headquartered in Boston, United States. It has raised $14.3M in 3 funding rounds. The latest round is Venture - Series Unknown of $1M, announced in 2019.
- Headquarters
- Boston, United StatesAlion company profile, updated Sep 30, 2026
- Employees
- 50+Alion company profile, an estimated range
- Total raised
- $14.3MSum of 3 equity rounds Alion knows
- Latest round
- Venture - Series Unknown · $1M · Jun 26, 2019SEC Form D filing · sec.gov
- Visa sponsorship, United States
- 1 · H-1B filings in 12 monthsUS Department of Labor · latest filing Sep 9, 2025
Official records
Funding and backers
Total raised
$14.3M
3 rounds on record
Latest round
$1M
Venture round · Jun 2019 · 7 yr ago
Team
25
US Form 5500 (plan participants) · Dec 2025 · -36% in a year
Backers
3
Primus Capital, Boathouse Capital
The money's age
Long since its last round
88 months since the last round · not hiring
Momentum
0/100
no fresh signals
Last sign of life
1 mo ago
a posting or a news item
The story so fareach stage dated by its source: the company's releases, the press, registers, filings
2025
Team shrank to 25 was 39 · US Form 5500 (plan participants)
Jun 26, 2019
Raised a round Venture round $1M · SEC Form D
Sep 29, 2017
Raised a round Venture round $5.3M · SEC Form D
Dec 5, 2013
Raised a round Venture round $8M · TechCrunch
Apr 27, 2012
Launched on Hacker News Show HN: Get drink recommendations based on your iTunes playlist
Mar 2008
Website went live first capture in the Wayback Machine
Tractionpublic signals, read monthly
Web presence
top 0.29%
of 133.2M domains by links, Common Crawl
Funding rounds
| Round | Date | Amount | Investors | Source |
|---|---|---|---|---|
| Venture round | Jun 2019 | $1M | — | SEC Form D |
| Venture round | Sep 2017 | $5.3M | — | SEC Form D |
| Venture round | Dec 2013 | $8M | — | TechCrunch |
Registers and programsofficial lists and records that name the company
| Legal entity | SiteSpect, Inc. | SEC Form D |
Founders and leadersfrom filings, registers and the company's site
Eric HansenExecutive Officer, DirectorSEC Form D
Patrick RomichExecutive Officer, DirectorSEC Form D
Michael EarleyExecutive OfficerSEC Form D
Susan PravdaExecutive OfficerSEC Form D
Backed byfrom the funds' portfolios and accelerator catalogs
Primus Capital 
Boathouse Capital 
Lead Edge Capital Investors in similar startupsfunds that back the companies most like this one
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Visa sponsorship
1
H-1B filings in 12 months
$228k
Median offered salary
0
Open roles in United States
Who they sponsor
Computer and information systems managers
1
In the register as Monetate, Inc., Dallas, TX (+2 more)
Other sponsors in the same field
Saviynt 
Qualys 
Vanta 
CoStar Realty Information, Inc.
Alert me
US Department of Labor · latest filing Sep 9, 2025 · Visa details by country
People
Eric Hansen
Executive Officer, Director
Patrick Romich
Executive Officer, Director
Michael Earley
Executive Officer
Susan Pravda
Executive Officer
Michael Donahue
Director
Glenn Rieger
Director
Lawrence Epstein
Director
Keith Cooper
Director
Names and roles come from public filings, company registers and the company's own site. Is this you? Correct or remove · How we handle this data
Connections
List
Graph
Found in company registers, site code, DNS and hiring. Each connection shows how sure we are and the evidence, with its source and date.
Shared investors
Click a company to open it. Dashed lines are likely connections. The second step of the network is part of the Pro plan.
Owner
Same company
Same group
Likely
Shared investors
News
Monetate Acquires Simon AI, Uniting the Leader in AI-Powered Experience Optimization with the AI-First Composable CDP
NEW YORK & DALLAS, July 30, 2026--Monetate, a leader in AI-powered digital and omnichannel personalization, acquired Simon AI, an agentic platform built on the AI-first composable CDP
Read more
Report
Monetate Acquires SiteSpect to Deliver AI-Native Personalization and Testing at Enterprise Scale
DALLAS, June 30, 2025--Monetate, the leading AI-driven personalization platform, today announced it has acquired SiteSpect, a leader in A/B testing, to drive next-generation digital experience optimization. This acquisition accelerates Monetate's vision t
Read more
Report
Monetate Helps Drive $4.8 Billion in Overall Sales During Cyber Week; Predict Higher YoY Spend in December
Monetate, the leading personalization platform that helps build personal and meaningful digital connections between brands and their global customers, today ...
Read more
Report
Monetate Raises $8M To Help Companies Target Online Customers
Monetate has raised $8 million for its platform that helps companies such as Best Buyincrease their sales through the analysis of information from multiple sources such as interactions with the web site, email data andearch engine information.The Series C
Read more
Report
Offices
Where the company hires and what each office is for
Cities
2
Hiring now
0
Countries
1
Loading the map
Headquarters
Builds here
Office with open vacancies
No open vacancies right now Tap a pin for the office
Boston
United States
HQ
Dallas
United States
HQ
How to cite this page
Alion, "Monetate: key facts", as of Nov 13, 2026. https://alion.io/company/monetate
These figures are published under a free licence. You may reuse them, including commercially, as long as you credit Alion and link back to this page. CC BY-SA 4.0