Overview
News
Salaries
Products
People
Growth
Offices
Financials
Overview
I was co-founder and CEO of Six to Start from 2007 to 2024, where I designed Zombies, Run!, the world's most successful mobile fitness game with over ten million players. Other games I've made, like We Tell Stories and Marvel Move, have won Best of Show at SXSW and were displayed at MOMA.
News
What's behind the rise of teens spying for Russia?
This is an adapted and fully-annotated blog post version of my latest video essay. Last year, Ukraine's SBU security service published a video warning teenagers against becoming unwitting spies for Russia's FSB security agency. Teens would receive instruc
Read more
Report
Meet Nikolai Evreinov, the 19th century Nathan Fielder
This is an adapted and fully-annotated blog post version of my latest video essay. It's just as good as the video - maybe better, because I had to mute and blur some clips for copyright reasons! In 1920, just three years after the Russian revolution, the
Read more
Report
Interactive and Immersive Edinburgh Fringe shows
The archetypical Edinburgh Fringe show makes the most of its constraints: simple, sparse sets in front of an immobile audience. Most artists lose money at the fringe, so why go further into the red with "immersive" performances that require expensive and
Read more
Report
Epos Daimon, The Magic School Where Teens Play Fascists
Let's say you want to teach teenagers about the dangers of toxic communities like the manosphere. You could talk about the politics and history of fascism and explain why the Nazis were evil. You could show them a movie. You could even get them to play a
Read more
Report
Why You Should Go to Voidspace Live, 2026 Edition
If you're at all interested in interactive theatre, or larp, or playable installations, then you should go to Voidspace Live. I said it last year and I'm saying it again this year, you won't find a better festival anywhere in the UK. Voidspace Live is hap
Read more
Report
On Organising the First English-Language Jubensha Convention
Last week, we wrapped the world's first English-language jubensha convention, Jubensha Con, held at the Theatre Deli in London. While my memory is still fresh, I wanted to jot down a few notes for posterity and to help anyone thinking about organising a s
Read more
Report
How I Made My First Video Essay
Lately, I've entertained the idea of making video essays about some of the things I write about. Part of this impulse comes from pure curiosity. Many years ago, I used to create videos and animation and I'm interested to see how the tools have changed. If
Read more
Report
I'm Making Strandfall, a Solarpunk Orienteering Larp
In the twenty years I've been making games, I keep returning to the idea of blending the digital and physical worlds through ARGs like Perplex City and location-based games like Zombies, Run! It's as if the act of mixing worlds enchants them both. That im
Read more
Report
Austenland: The World's Most Immersive Austen Experience?
England£20,000+3 weeks Austenland is an immersive experience where guests role play as the heroine of their "very own Jane Austen story". For three weeks, they enjoy Regency-era pastimes like sewing, whist, and horseback riding at a large manor house, whi
Read more
Report
My Writing Routine
I just completed the first full draft of my book on the history and future of immersive experiences, so I wanted to jot down a few notes on what my research and writing routine was like before I forgot. I've been working on the book more or less full time
Read more
Report
Show more news