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Empty wardrobes aren't much fun. But filled with the right clothes and accessories, they can become portals to inspiration, adventure and self-discovery. Poshmark explores this dynamic in a playful campaign that drops today, timed to New York Fashion Week

Here are some notable campaigns that broke far and wide in recent weeks, selected by Muse sibling Ads of the World. Aquamar, 'Chickensanity'Agency: One23West Aquamar has identified North America's real dinner problem: chicken, chicken and, apparently, mor

"I used to think a great idea was enough," says Alexandra Mathieu, who currently serves as VP of strategy and creative at Open Influence. "It isn't. Great ideas need conviction, storytelling and exceptional execution to survive. There are graveyards full

"If you can't get the song that you originally wanted, do not make a second-rate imitation of it," says Anh Do, who joined TBWAMedia Arts Lab last month as global head of music. "I've been on projects where everyone falls in love with a song. But it does

Show up in culture. Move at the speed of culture. Join the conversation. For the last decade, we've been chasing the same ambition: cultural relevance. Today, culture has never been more crowded with brands trying to gain attention, especially as consumer

Do they sell mirrors at IKEA? Indeed they do, which is a good thing, because you'll need one to fully appreciate the retailer's new work from Droga5 that breaks today in Saudi Arabia. The stuff runs backwards. This includes copy lines, prices and even mus

You ask AI if you can credibly rock a scorpion tattoo. The tech says to slap that tat right across your face. Hm, seems like that bot isn't quite itself today. And if advertising has taught us anything, it's that Snickers can bring famished folks entities

Omid, currently co-chief creative officer at McKinney, has spent much of his life moving between cultures, personalities and expectations. "It's made me highly attuned to how people read a room, how outsiders find their way in and how identity changes dep

In its first year sponsoring legendary Brazilian soccer club Vasco da Gama, Nike has partnered with AKQA in São Paulo to celebrate the team's nautical heritage and share that legacy with Vasco's supporters. "Born From the Wind" uses the metaphor of a ship

With the start of the 2026 college football season, DQ put mascots front and center. The fast-feeder brings together The Duck, Reggie Redbird and Big Jay-from University of Oregon, Illinois State University and the University of Kansas, respectively-for a