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Overview

I write about Using Language to Make Things Happen (mostly). Tuhin Nair.

News

News nair.sh 4 months ago
Copywriting after AI
An expert copywriter spends less than 10% of their time writing copy. This book is about the rest of their skills.
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News nair.sh 4 months ago
Why you should consider sending earnest spam
Spam is hated. But for the underprivileged, push communication is sometimes the only way into a network. This is how to do it earnestly.
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News nair.sh 4 months ago
Why senior developers fail to communicate their expertise
Why senior developers talk in terms of complexity while the rest of the business is worried about uncertainty. And what to do about it now that AI is in the picture.
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News nair.sh 4 months ago
How to use a spreadsheet for combinatorial creativity
A guide on using a spreadsheet to find creative options by combining patterns.
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News nair.sh 4 months ago
How do copywriters study a market
A guide on how copywriters study a market.
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