New Digital Age

By Ellie Edwards-Scott, Co-Founder of The Advisory Collective and ADvantage There is a point in so many of the conversations that I have with founders where I hear a version of the same thing: "We know our product, we know our customers, we can do this ou

Ahead of New Digital Age's 'Spotlight' focus on TV and Video next month, Chris Daines, Chief Investment Officer at Dentsu UK, talks about the increasing complexity of the TV and video marketplace, the shift from linear to on-demand viewing, and how advert

Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web… BRANDS The Media Leader - Jack Benjamin, 28th September 2026 Global brands are shifting to paying for outputs, not time Global brands are shifting

With touchpoints like offsite and in-store addressing more of the customer journey, new creative formats broadening retail media's capabilities, and approaches to measurement that aim to join the dots between all of it, how can brands, agencies, and retai

Britain's digital advertising sector could contribute £242 billion to the UK economy by 2035 and create an additional 1.2 million jobs, according to new research revealing the scale of the economic prize from backing one of the country's fastest-growing i

The creator economy is undergoing a structural shift. Beyond individual influencers posting sponsored content, a growing tier of top creators are structuring themselves like modern media companies, cross-platform IP hubs, and broadcast studios. To underst

TiVo Ads appoints Happydemics for brand lift measurement TiVo Ads has appointed Happydemics as its brand lift measurement partner across Europe. The partnership will add brand-lift measurement to TiVo Ads' existing measurement capabilities for campaigns r

Leo UK and McDonald's turn UK & Irish fans' 'most wanted' menu items into a heist Creative agency Leo UK and McDonald's have brought back the highly-successful 'World Menu Heist' campaign for a second year, using social listening to identify fans' most-de

Molton Brown appoints Laura Hogan as Chief Marketing Officer Kao has appointed Laura Hogan as Chief Marketing Officer of Molton Brown. She will lead the brand's global vision, positioning and integrated marketing strategy. Hogan will oversee teams coverin

Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web… AI Digiday - 25th September 2026 Marketers bemoan the culture of 'good enough' as standards fall amid the AI bubble It's Fall 2026, i.e., the peak